Director of Marketing

at  CalaVie Health Spa

POSITION QUALIFICATIONS

Education/Certification: Bachelors degree in marketing
Knowledge: Proficient in Word, Excel, PowerPoint, Database, Graphic Design, and Social Media programs
Experience: Three (3) years successfully managing a marketing department, preferably in the hospitality industry
Skills/Abilities: Expert assessment, analytical, and deductive skills; ability to deal with the public and handle media events on and off property; able to successfully lead and motivate marketing staff; strong social media utilization knowledge/skills; exemplary motivational, innovative, interpersonal and communication skills; keen organizational, prioritization, and time management skills; detail-oriented; able to follow-up and see deliverables through completion; willing to travel and represent the spa at marketing events; able to effectively correspond with guest(s); ability to read and interpret documents such as safety rules, contracts, and procedure manuals; possesses a team-focused attitude and effective people management ; able to thrive in a high stress work environment and turn it into positive energy in the department; Ability to react quickly to resolve problems or conflict
Availability: Must be able to work any day of the week, any shift, and long hours when necessar

POSITION PURPOSE

Effective and successful management of the marketing department, advertising, and promotional activities for Cal-a-Vie. Perform all duties in accordance with Cal-a-Vie policies and within the realm of the Cal-a-Vie Mission Statement.

ESSENTIAL FUNCTIONS

• Develops, maintains, and proposes solid marketing strategies and plans in conjunction with the executive team and owners to meet spa objectives
• Oversees reservationists and group sales to manage accounts and/or territories; solicits/books individual and group reservations
• Evaluates customer research, market conditions, competitor data and implements marketing plan changes
• Oversees marketing/internet marketing, sales, public relations, advertising, internet, promotional staff and contracted agency activities
• Create an annual marketing plan and budget for the fiscal year, in conjunction with sales and public relations, that align with organizational objectives
• Ensures all marketing activity is within budget
• Maintains required records for efficient operation of the department (e.g., sales records, information in R&R, group sales, PR progress reports, and expense reports, etc.)
• Develops, implements, and oversees a comprehensive strategy for group sales in conjunction with group sales manager
• Oversees marketing projects (e.g., sending out press kits, photo shoots, etc.).
• Manages media inquiries
• Oversees all aspects of print production, direct mail, email, and web materials in conjunction with graphic designer
• Performs research and secures guest speakers for brand theme weeks to augment the spa program and business
• Research, scouts, and proposes potential promotion partners and branding opportunities
• Organizes and acts as point of contact for photo shoots and filming projects
• Conducts tours for potential clients and partners
• Provides forecasts and revenue generating ideas during weekly sales meetings
• Attends networking events to build relationships with potential partners
• Research, coordinates, and attends events to promote the spa and develop business
• Builds and maintains relationships with other organizations in the industry such as Spa Finder, DSG; submits material for their online promotions
• Maintains and improves the Cal-a-Vie website and internet marketing to increase traffic
• Meets deadlines and target performance requirements
• Maintains a consistent high level of quality and guest service
• Meets the attendance guidelines and adhere to regulatory, departmental and company policies
• Functions as the Cal-a-Vie representative on and off property and exhibits professionalism at all times
• Manages the department staffing which includes, but is not limited to interviews, selections, retention, training, counseling, performance reviews, and terminations; effectively resolves and mitigates personnel issues
• Ensures compliance with all labor, employment laws, and health and safety regulations; enforces policies and procedures consistently and fairly and ensures timely reporting of all incidents
• Participate in ongoing safety seminars and comply with all safety regulations
• Maintain thorough documentation for personnel related discussions
• Performs and enforces all responsibilities, policies, and procedures in the Cal-a-Vie Employee Handbook
• Performs other duties as assigned