Director of Marketing

at  Cytovale Inc

ABOUT CYTOVALE

Headquartered in San Francisco, CA, Cytovale is a dynamic, late-stage startup
focused on developing a faster, more insightful way to diagnose fast-moving and
immune-mediated diseases. Cytovale’s IntelliSep test is pioneering a new way of
quickly and accurately analyzing white blood cells to stratify a patient’s risk of
sepsis. The test simply and clearly determines sepsis probability using a
biomechanical evaluation of white blood cells collected from a standard blood
draw, generating results in under 10 minutes. This gives physicians information
when they need it most, allowing them to confidently triage suspected sepsis
patients quickly and spend more time with those in greatest need. It also helps
strained health systems prevent unnecessary treatment, preserve valuable
resources, and improve compliance with SEP-1 guidelines.

POSITION SUMMARY

The Director of Marketing will be responsible for developing and executing
comprehensive marketing strategies that drive product adoption and market
penetration in the acute care hospital sector. This role requires a seasoned
marketing professional with a strong background in enterprise-level marketing,
product launch, omnichannel promotions, and experience in managing disruptive
technologies. The ideal candidate will be a strategic thinker with a proven track
record in leading marketing teams, collaborating across functions, and driving
successful outcomes in a startup environment.

QUALIFICATIONS

• Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.
• Proven experience in leading successful product launches and omnichannel promotional campaigns.
• Strong background in strategy development, pricing, segmentation, targeting, and positioning.
• Experience managing disruptive technologies in a startup environment.
• Demonstrated ability to lead and develop high-performing teams.
• Proficiency with Microsoft Office and marketing automation tools.
• Ability to travel 25%-35% of the time.
• MBA preferred.

• Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.
• Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.
• Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.
• Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
• Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.
• Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.
• Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.
• Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.
• Ensure all marketing activities are patient-centric and aligned with the company’s mission and values.
• Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.
• Foster a “yes we can” mindset within the team, promoting collaboration and innovative problem-solving.