Director of Marketing

at  ELEVATE

PLEASE APPLY ON ISARTA.COM

https://isarta.com/jobs/?utm_source=IND&job=106295
Do you believe that technology and innovation can solve society’s greatest issues? Do you want to be part of an organization working with some of the biggest companies and innovators in Canada to make meaningful change? If this is you, then read on.

WE’RE LOOKING FOR

Elevate is seeking an experienced Director of Marketing to lead our marketing team and drive the organization’s mission to support tech founders, startups, and innovation across Canada. This role is responsible for marketing efforts across all of our events and programs, including the Elevate Festival, CIX Summit, Innovation programs, and the Elevate master brand. The ideal candidate is a data-driven strategist with a deep interest in the tech and innovation ecosystem. They have experience developing and executing effective marketing strategies for high-impact events, driving attendance, and building brand presence. Additionally, they are passionate about leading high-performing teams and thrive in environments where creativity, agility, and efficiency are key.
The ideal candidate will be up to speed with marketing best practices, understand how to leverage data to inform strategy, and create campaigns that drive engagement and ultimately conversions across numerous events and programs.
Job Title: Director of Marketing / Elevate
Location: Toronto, ON - Hybrid Office Set Up (In office for team collaboration on Thursdays)
Salary Range: $100,000-$115,000
Employment Type: Full Time, Permanent
Reports to: CEO

EXPERIENCE

• Proven experience (7+ years) in a senior marketing role, with at least 3 years managing a team.
• Demonstrated background in marketing for large-scale events, including conferences, festivals, or similar gatherings.
• Strong background or deep interest in the tech and innovation sectors, with an understanding of key industry trends and challenges.
• Demonstrated success in developing and executing multi-channel marketing strategies that drive conversions and brand engagement.
• Experience leading data-driven marketing campaigns, with proficiency in using analytics tools (e.g., Google Analytics, CRM software, etc.) to inform decisions and optimize performance.
• Solid understanding of web and technical requirements to be able to manage a technical team including UX, UI and development
• Ability to create and implement efficient processes to streamline marketing operations and scale efforts across multiple channels.
• Creative mindset with experience in producing compelling content and campaigns on limited budgets.
• Excellent communication and leadership skills, with a track record of fostering team growth and development.
• Comfortable working in a fast-paced, entrepreneurial environment with a focus on innovation, collaboration, and continuous improvement.
• If you meet some, but not all of these requirements, we still encourage you to apply!

• Lead and manage a marketing team of 6-7 individuals, fostering a collaborative and results-driven environment.
• Develop and implement comprehensive marketing strategies that align with Elevate’s mission, positioning the organization as a leader in the tech and innovation sector.
• Oversee all aspects of marketing, including digital, content, event marketing, and social media to increase brand awareness and engagement.
• Create and optimize processes to improve team efficiency and ensure smooth execution of marketing campaigns.
• Leverage data and analytics to track performance, identify growth opportunities, and guide marketing decisions from top of funnel to conversion.
• Create compelling event messaging and content that resonates with target audiences and drives interest and attendance
• Meet revenue targets associated with event ticket sales and sponsor lead generation
• Stay on top of the latest marketing tools and technologies to maximize impact within budget.
• Collaborate with cross-functional teams, including programming, operations, partnerships, and innovation, to drive attendance and participation in Elevate events and programs.
• Manage external agencies, vendors, and partnerships to enhance marketing efforts and ensure timely delivery of campaigns.