Director of Marketing

at  Klar Home

DIRECTOR OF MARKETING: KLAR’S CHESS GRANDMASTER ️

Are you ready to checkmate the competition and lead Klar to market dominance? We’re on the lookout for a Director of Marketing—our chess grandmaster—who can strategically navigate the board and orchestrate every move to enhance customer engagement, expand market share, and strengthen our brand position. As Klar’s marketing strategist, you’ll be the one to analyze the opponent’s moves, position our pieces for optimal advantage, and execute the perfect checkmate in the competitive landscape. If you have a knack for planning strategic plays with a winning endgame and a history of guiding brands to the top, we want you to make the decisive moves for our success!

We are seeking a strategic, hands-on, and results-driven Director of Marketing to lead our marketing efforts with a strong focus on effective market communication to our customers. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies that have propelled a company to market leadership, particularly within the Consumer industry in Scandinavia. You’ll be at the forefront of driving Klar’s market position, overseeing every aspect of our marketing initiatives, and ensuring that our strategic vision is translated into actionable and impactful campaigns. If you’re ready to lay the foundation and oversee our marketing construction, we want to hear from you!

• Ready to make your move? Here’s the strategic board you’ll be mastering:

QUALIFICATIONS:

• Fluency in English and either Danish, Swedish, or Norwegian - -
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
• You live and are located in Copenhagen area. In Klar we work onsite at the office - we like being together as a the team physically in the office ‍ ‍ ‍
• 10+ years of experience in marketing roles, with at least 5 years in a senior leadership position
• Proven track record of developing and implementing successful marketing strategies and communication plans that have led to a company achieving market leadership in related D2C segments, particularly in Scandinavia
• Experience in launching and executing go-to-market strategies for new consumer services
• Strong understanding of both traditional and digital marketing channels, as well as effective market communication tactics
• Hands-on experience in executing various marketing activities, from content creation to campaign communication
• Expertise in managing email marketing campaigns and customer communication flows
• Experience in leading the visual communication of high-quality creative assets, either in-house or with external resources
• Experience in managing and growing small but high-performing marketing teams
• Excellent analytical skills with the ability to use data to drive decision-making and measure communication effectiveness
• Proficiency in marketing analytics tools, Email marketing, CRM systems, and communication platforms
• Experience in developing marketing strategies and communication plans for multiple markets, particularly in Europe
• Experience in the home improvement, home renovation, or other related homeowner/consumer industries is a plus
• Innovative mindset with the ability to adapt to rapidly changing market conditions and customer needs
• ️ Ready to Master the Game?
  If you’re a marketing expert with a talent for strategic planning and a track record of leading brands to market leadership, we want to hear from you!
  To join us, please submit your resume, a cover letter detailing your relevant experience, and a brief outline of a successful marketing campaign you’ve executed that advanced a company to new heights.

KEY RESPONSIBILITIES:

• Strategic Marketing Development: Develop and personally execute comprehensive marketing strategies to boost Klar’s customer engagement and market share across all our markets, aiming for market leadership in Scandinavia.
• Go-to-Market Strategies: Develop and execute go-to-market activities for Klar’s new consumer services and upsell products
• Team Leadership: Lead and expand our small but growing marketing team, fostering their development and maximizing team potential.
• Market Communication: Directly contribute to the development and implementation of all market-facing communications, ensuring consistent messaging and positioning across all channels
• Creative Asset Management: Oversee the creation of high-quality creative assets, including graphics, videos, and other marketing collateral, leveraging both in-house and external resources
• Email Marketing Oversight: Manage and optimise Klar’s email marketing campaigns and customer communication flows
• Cross-Departmental Collaboration: Work closely with Paid Performance, Organic Performance, and Tech departments to ensure alignment and collaboration on marketing initiatives
• Market Analysis: Analyse competitor activities and consumer needs to inform marketing strategies and communication plans
• Campaign Execution: Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, print, and events
• Professional Services Expansion: Develop and implement strategies to support Klar’s expansion into professional services