Director of Marketing

at  Sylogist

COMPANY OVERVIEW

At Sylogist, we are purpose-driven to “empower the good our customers do.”
We provide SaaS-based software solutions to the non-profit, government, and education sectors, and we take immense pride in the work of our customers and the products we build to support them. Our team is collaborative, enthusiastic and delivers on our promises. If you want to apply your skills to improve trusted technology that supports over 2000 customers around the world, then let’s talk!
Reporting to the Chief Revenue Officer, the Director of Marketing will develop marketing campaigns and initiatives that inspire and engage our target audience, encourage product adoption, and build long-term customer and partner value. As the leader of the marketing team, you will balance long-term strategy with short-term results.
A successful candidate will consistently adapt marketing programs based on insights from analytics and results achieved against program objectives. You will develop integrated marketing plans in partnership with the wider Go-to-Market team (notably Sales, Partnerships, and Customer Success), as well as lead the company’s efforts, including demand, account-based marketing campaigns, digital operations and analytics, events, strategic content development, and digital advertising. You will also be the leader of a team of competent and committed marketers. You are a willing player/coach.

• Define the overall marketing strategy, messaging, and marketing mix
• Develop and manage a high-functioning marketing team focused on successfully meeting objectives and goals
• Plan and execute a comprehensive marketing plan to drive brand awareness and customer acquisition
• Measure and optimize marketing funnel and programs; consistently report on high-value marketing objectives and metrics and take accountability for performance against plan
• Develop and execute strategic marketing campaigns integrated across Go-to-Market teams (Sales, Customer Success, and Partnerships) and key customer touch points
• Devise and oversee demand generation programs and manage the lead lifecycle process in partnership with the sales team
• Work effectively across internal teams, including sales, customer success, partnerships, and product development
• Build and maintain positive relationships with Microsoft, partners and vendors
• Evangelize brand messaging and best practices, and encourage internal adoption
• Success will be measured primarily by Marketing’s contribution to Lead Generation and overall bookings results