Director of Marketing

at  University of Lethbridge

POSITION QUALIFICATIONS

A bachelor’s in business, marketing or communications. A master’s is considered an asset. A minimum of seven to 10 years of management within a marketing function is expected with demonstrated success in the discipline desired. Experience within the post-secondary sector or as part of a large complex organization (unionized environment) is desired. A demonstrated commitment to professional development and achievement of relevant certifications/designations is favorable. An equivalent combination of education and experience may be considered.

Job-Specific Knowledge and Technical Skills:

• Proven ability to develop institutional marketing strategy. Ability to steward the University’s brand and increase brand awareness
• Demonstrated success in conceptualizing and implementing successful marketing campaigns in a deadline-driven environment
• Proven expertise in project planning, management, and process improvement, with a demonstrated ability to efficiently oversee multiple projects simultaneously
• Leadership skills (calm, highly professional, ability to build trust). Able to function with a high level of diplomacy
• Team building/supervisory experience
• Strong attention to detail
• Ability to manage a significant, centralized marketing budget
• Strong interpersonal skills; dedicated team player; strong emotional intelligence
• Project management skills (planning, scheduling in a deadline environment)
• Ability to link market research to marketing initiatives
• Ability to create great marketing copy and inspire others to as well
• Significant understanding of digital marketing and advanced ability to utilize digital marketing platforms
• Understanding of web publishing, SEO/SEM, mobile marketing, and analytics
• Content Marketing expertise
• Understanding of strategic enrolment management (SEM) principles
• Experience with CRMs
• Content development expertise
• Customer focused
• Ability to set measurable goals and track/report on campaign progress (including reports to senior administration and the Board of Governors)
• Understanding of accessibility design, user experience, user interface, and user journey (web)
• Superior oral and written communication skills
• Understanding of design concepts
• Experience in post-secondary environments including strategic enrolment management
• Ability to maintain confidentiality

This position will require some driving. A valid unrestricted Class 5 Driver’s License with no more than 6 demerits and submission of a motor vehicle record (driver abstract) dated within 3 months of the posting close is required.

Please refer the Job description for details