Director of Open Enrollment Programs

at  Case Western Reserve University

QUALIFICAITONS

Experience: 10 years of experience in executive education or management development including online program development. Minimum of 3 years¿ successful experience selling and marketing services to high-level executives required. Strategic planning experience preferred.
Education/Licensing: Bachelor’s degree required. Master’s degree in business, education, organization development or related field preferred.

REQUIRED SKILLS

• Ability to think creatively and strategically and act proactively with a high sense of commitment.
• Proven successful experience of managing business units and budgets.
• Experience and skills of operating effectively in a large complex organization and broad sector/commercial awareness.
• Ability to develop strong working relationships with faculty.
• Program design ¿ online, blended, and residential programs
• Demonstrated ability to manage multiple projects with tight deadlines and consistently meet deadlines.
• Team-oriented, flexible and customer-service oriented manner
• Proven ability to successfully interact with a diverse group of people.
• Excellent communication (oral, listening and speaking), diplomacy, discretion, and presentation skills.
• Ability to write promotional copy and work with marketing professionals to refine.
• Ability to work effectively in a dynamic environment with multiple and sometimes conflicting priorities.
• Excellent analytical, problem-solving, and decision-making skills
• Demonstrated managerial and team leadership skills are essential.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Access, Outlook).
• Experience assessing distance learning alternatives a plus.
• Experience with instructional design of online courses.
• Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
• Ability to meet consistent attendance.
• Ability to interact with colleagues, supervisors, and customers face-to-face.

ESSENTIAL FUNCTIONS

• Lead the development of new programs to the portfolio based upon market needs/demands. Will require constant scanning of the business environment to identify relevant topics. Program formats (online, blended, in residence) will be tailored to meet market demand. Develop online programs to be a substantial portion of the open enrollment portfolio ¿ includes working internally with university resources regarding platform and payment issues to ensure student satisfaction. Identify and recruit faculty and external presenters to develop marketable programs. Develop program development process to move programs through development to market quickly and efficiently. (40%)
• Develop strategic marketing plan to promote programs and increase enrollment. Will entail working closely with marketing leaders (internal and external experts) to implement multi-faceted (B2B, B2C, social media, print, etc.) marketing campaigns for overall portfolio promotion as well as targeted plans for specific programs to drive enrollment. Analyze and measure results of all marketing efforts and adjust efforts to reach desired results. In addition to external social media and advertising efforts, the director will be responsible for implementing email campaigns to existing database ¿ includes development of e-newsletter and schedule of content. (20%)
• Develop annual budget in collaboration with the executive director. Manage overall budget to meet yearly revenue and margin goals. Responsible for overall growth of affiliate accounts; will work closely with the affiliate director to identify new clients and develop retention strategies for existing clients. Work with the director of Operations and program managers to create program pro forms and to ensure program expenses are on budget and margin targets are met. Periodically analyze program fees to maintain competitive edge. (15%)
• Manage existing portfolio of programs (currently approximately 60 standalone programs and 11 certificate programs ¿ combinations of standalone programs). Work with faculty to devise and incorporate new pedagogically sound activities to include in programs in line with the school’s standards for active/action learning, i.e., co-create meaningful experiences in the open enrollment arena. Work with the director of operations to develop processes to monitor existing portfolio performance. (10%)

SUPERVISORY RESPONSIBILITIES

This position will supervise the assistant director of open enrollment; director of affiliate accounts; and registration manager.