Director of Partner Marketing

at  Tapcheck Inc

We are seeking an innovative and results-driven Director of Partner Marketing to lead the development of a world-class partner and channel marketing program. In this strategic role, you will collaborate closely with the Business Development team to enhance pipeline growth and revenue through existing channel partnerships while spearheading the development of new alliances. You will engage cross-functionally with teams such as Demand Generation, Content Marketing, Events, Client Success, and Sales to optimize partner relationships and maximize the value they deliver to our customers. Reporting directly to the VP of Marketing, you will play a pivotal role in aligning go-to-market strategies, messaging, and execution across the organization.

HOW WE GET THINGS DONE:

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.
• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.

WHAT YOU’LL DO:

• Design and implement comprehensive go-to-market initiatives that support our partnerships and channels team, including partner onboarding, enablement, and appreciation events
• Maintain regular communication with payroll and timekeeping system partners to ensure alignment and mutual benefit
• Lead the collaboration with partners on joint messaging, field enablement, and co-marketing programs.
• Oversee the planning, execution, and communication of initiatives such as events, webinars, whitepapers, and case studies
• Partner with Product Marketing to produce compelling collateral, webinars, and field enablement materials. Create high-impact content and landing pages for major programs and events
• Contribute to strategies for high-priority partners, identified by senior leadership, to drive referrals and deepen engagement
• Ensure accuracy and quality across marketing, CRM, and reporting systems, overseeing campaign management, asset tracking, and attribution
• Work closely with fellow marketers, sales teams, and Client Success colleagues to foster and develop new and existing partnerships