Director of Product Marketing

at  Oyster HR

✨ ONE PLATFORM, A WHOLE WORLD OF OPPORTUNITY

Right now, the best jobs are limited to people in a handful of the world’s wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.
When it comes to global employment, we walk the walk. We’re proof that companies don’t need an office to create a highly-engaged culture. Since the company’s inception in January 2020, Oyster has:
Created a fully-distributed, vibrant team of 500+ employees across 60+ countries
‍Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs
Established a diverse leadership team and an employee base that’s 60% female
Achieved one of the highest employee engagement scores in its class
Raised $150 million in Series C funding at a valuation of over $1 billion!
Our momentum speaks to the power of global employment—and we’re just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so, we’d love for you to apply!

CORE REQUIREMENTS

• 10+ years in product marketing within B2B SaaS with a history of successful product launches and market growth initiatives.
• 5+ years in leadership roles leading, coaching, and building high-performing Product Marketing teams.
• 4+ years proven track record in crafting effective and innovative go-to-market strategies in a B2B SaaS OR HRTech environment.
• Strong experience leading on competitive intelligence and positioning.
• Deep experience in developing sales enablement materials.
• Experience working in a multi-product environment, selling to a mid-market audience.
• Willingness to roll your sleeves up, be hands-on, and lead by example.
• A great communicator who can drive consensus and articulate recommendations to cross-functional partners.
• Solid analytical capabilities.
• A test-and-learn mentality, you understand results and focus on constant improvement using best practice.
• [BONUS] Experience in HR tech.
• [BONUS] Operating in a later stage VC-backed scaleup (Series C or/and D).

‍ THE ROLE

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire (you?!) this role does require that you be based within +6 / -3 UTC.
Reporting to our SVP of Marketing, we are looking for a seasoned Product Marketing Director who can lead and grow a team of 4 senior ICs and build an innovative product marketing strategy to advance our differentiation while increasing monetization through multi-product go-to-market strategies.

WHAT YOU’LL DO…

• Coach, mentor, and expand a team of senior and lead product marketers.
• Define the team’s strategy, budget, hiring and OKR’s.
• Own our market and competitive intelligence plus product messaging and positioning to set new and existing products apart from the competition.
• Drive go-to-market strategy for new products and solutions in close partnership with Product, Marketing, and Sales and oversee execution with a stellar team of PMMs.
• Spearhead sales enablement strategy, including solution briefs, presentations, battle cards, data sheets, whitepapers, and sales playbooks.
• Communicate the vision and value of new products to the sales team to facilitate the selling process.
• Drive pricing strategy and execution in close partnership with the Executive, Product, Sales, Marketing, and Finance teams.
• Strive for a “one-team” approach with Product, Sales and Marketing.