Director of Sale & Marketing

at  The Heritage

The Heritage offers a sophisticated elegance with impeccable hospitality set in wonderful un-spoilt Laois countryside. It comprises of a luxury world class Hotel and European Award Winning Spa. The Heritage also offers guests a number of on site activities such as our Health Club with Leisure Pool, Jacuzzi, Sauna and Steam rooms, 5km Walking Track and Cinema.
team.
We are currently looking to hire a Director of Sales and Marketing to join our existing team.

MAIN DUTIES:

O The primary focus for the Director of Sales and Marketing is manage existing accounts and to prospect, procure and contract new business for The Heritage.
O To procure new business from assigned key markets for The Heritage.
O To develop new business and generate additional sales in line with business needs for the hotel from new, lapsed, and existing clients.
O New Business: Source, contract and confirm new business from the key markets as laid out in the annual sales and marketing plan.
O To work within the assigned sales territories to source new business for the hotel and spa.
O To target and contract new accounts from the national corporate market.
O To target and contract new accounts from the association and conference markets.
O To be personally responsible for the selling and contracting of events and accommodation to the new client accounts.
O To be personally responsible for the selling and contracting of new events and accommodation from existing and lapsed client accounts.
O To schedule monthly sales appointments in major domestic urban areas targeting the large national and multinational companies and organizations for new M.I.CE business.
O To client manage existing client accounts and generate new business.
O To strategically target the key markets including but not limited to the Corporate and Conference Market segments for accommodation, conference and meeting and food and beverage business.
O To grow new business and sales revenue for The Heritage Hotel and Spa from all potential future corporate & conference clients within The Heritage Hotel and Spa’s key markets.
O To plan and organize client and business to business sales promotions.
O To proactively promote the Hotel and Spa for all corporate event business in the local market.
O To represent The Heritage Hotel and Spa at relevant consumer fairs, trade exhibitions, seminars, etc.
O To work in conjunction with all bodies in the local market - local tourist board, the local chamber of commerce.
O To assist where necessary in the planning and organization of customer FAM trips, site inspections etc. for the hotel and Spa.
O To have existing knowledge of the products and services of all key competitors and regular maintenance / updating of SWOT analysis on these properties.
O To be aware of relevant competitor information and market changes and to recommend/initiate changes in our service as necessary.
O To attend weekly sales and yield meetings with all minutes actioned.
O To work weekends and evenings as required to full fill the duties of the position.
O To carry out any reasonable request from senior management
O To ensure all guest queries are handled promptly and efficiently and to ensure an initial response is given within 2 hours of the enquiry.
O To communicate all negotiated rates to reservations, front office and accounts.
O To communicate all details agreed with clients to the relevant departments - reservations, front office, events, and accounts.
O To issue client contracts and quotes as required.
O Fully responsible for actioning the hotel’s overall marketing, PR and social media plans.
O Manage social media platforms including the management of social media ad campaigns.
O Responsible for campaigns, launches, hotel websites, photography and database management.
O To present sales and marketing activities and key results to the Hotels General Manager and Group Sales and Marketing Manager on a monthly basis.
O To compile and submit a weekly sales and marketing report to the General Manager and Group Sales and Marketing Manager.
O To identify P.R opportunities.
O To adhere to cost control measures throughout the hotel.

Our Core Values are the essence of what we stand for as a company and it is our vision to instill a people focused culture within the hotel. These 5 core values give The Heritage a framework for leadership and set the foundations for our employees to grow and prosper in their roles with us

• Think about the guest
• Be Respectful
• Work as one
• Be the Best
• Own it and deliver i