Director of Sales

at  Holiday Inn Birmingham City Centre

Job Ref: CG11202
Branch: Holiday Inn Birmingham City Centre
Location: Holiday Inn Birmingham City Centre, Birmingham
Salary/Benefits: Great salary for a great candidate! + IHG benefits, Cairn Benefits Performance Related Bonus.
Contract type: Permanent
Hours: Full Time
Shift pattern: As your appointments dictate
Hours per week: 45
Posted date: 03/02/2025
Closing date: 19/03/2025

ABOUT US…

At Cairn Group we’re ambitious. With a varied and extensive UK portfolio of hotels, bars and restaurants in our portfolio, we’re focused on continual growth and are in it for the long haul. We are a family owned business with family values at our core, with a growing team and sites UK wide.

You’ll join us as a key member of the senior team and will develop/create and implement strategic sales plans that drive budgeted results across all revenue channels, maximising on all possible additional spends to achieve sales targets and to expand the company’s customer base. You will ensure all results are monitored, and have ownership and responsibility for ensuring sales goals are achieved, looking at strategy for the short, medium and long term.
You will source, develop and account manage the corporate MICE business from all market sectors and geographic territories. You will maximise yield in alignment with the venues strategic goals and objectives, and take a proactive approach to sales, anticipating potential opportunities and risks. Working with the venue and central marketing team, you’ll also ensure all content is up to date on all marketing channels, creating innovative and regular content/updates to ensure maximum exposure is achieved.
Effectively managing your time and resources, you’ll make client visits, arrange and host FAM trips, client showrounds, telesales and email campaigns and sales blitzes that will Identify new business, maximising all sales lead opportunities to drive incremental and new revenue to the venue. Working with the sales team across our group, you’ll also effectively cross sell other properties within the Cairn Group estate when opportunities arise. You’ll also lead a team, directly or indirectly, providing direction and career development.