Director of Sales & Marketing

at  Bab Al Shams Desert Resort

Director of Sales & Marketing
(12708)
Rare Finds is a diverse collection of resorts celebrating the individuality and unique identity of a destination, with a distinct ability to captivate the imagination, and bring to the forefront the essence of a place.
Authentic and captivating, Bab Al Shams Desert Resort is a truly magical destination, where expertly curated itineraries and bespoke entertainment are the beating heart of our legendary desert-based destination. Part of our unique Rare Finds collection, the essence of Bab Al Shams joins our guests together to discover the most soulful experiences and humbling journeys, set against Dubai’s endless dunes and rich culture.

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• Hotel & Hospitality Management Graduate.
• Previously a Director of Sales and Marketing in 4/5-star hotel preferred.
• Prior team leadership experience is preferred.
• Experience of GCC countries is essential.
• Fluent Arabic, both oral and written desirable but not essential.
• Kerzner sales experience is desirable but not essential.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
• Revenue Management - Knowledge of total hotel revenue management concepts, processes, and strategies (including sales cycles and trends, account management, pricing, and inventory management).
• Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and coordination of people and resources.
• Originality - The ability to come up with unusual or clever ideas about products, services, or situations, or to develop creative ways to solve a problem.
• Management of Financial Resources - Determining how money will be spent to complete the work, and accounting for these expenditures.
• Economics and Accounting - Knowledge of economic and accounting principles and practices, P&L statements, operating budgets, forecasting and scheduling, and the reporting of financial data.
  Join a team that is warm,caring, connected and empowered to create truly unique experiences. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories

ABOUT THE ROLE

• Functions as the leader of the property’s sales department.
• Manages the property’s reactive and proactive sales efforts.

• Provide day-to-day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. • Implements the brand’s strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s sales objectives.

• Evaluate the property’s participation in the various sales channels (e.g., RSO, Global Sales, Group Sales within the Sales Office, etc.) and develop strong working relationships to proactively position and market the property.
• Manages the marketing budget to enable the development of property-specific campaigns, promotions and collateral to drive revenue and meet property objectives.
• Interfaces with regional marketing communications for regional and national promotions pull through.
• Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provide a return on investment to the owner and Kerzner International.

KEY DUTIES AND RESPONSIBILITIES

• Oversees Sales Activities and Monthly and Quarterly action plans
• Drives the development of a strategic account plan for the demand generators in the market.
• Manages the property’s reactive and proactive sales efforts.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide weekly and overall sales strategy input.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluate and support participation and account deployment/Contracting
• Serves as the sales contact for the General Manager, property leadership team, and Global Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Regional Sales, Global Sales, Revenue Management, Event Management and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports Kerzner SOPs Standards and the hotel’s Brand Standards.
• Oversees and approves the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and Kerzner.