Director of Sales & Marketing

at  Canopy by Hilton Toronto Yorkville

SKILLS

We are looking for those who celebrate culture, humor, wit, thoughtful and attentive service and team orientation. This position requires strong leadership skills by those who are not afraid to be imaginative or inspired. You’ll need an ability to create a motivating work environment driving our Whatever It Takes attitude. Have a strong passion for excellence and guest service. Strive to continuously evolve and improve your staff performance in order to provide a Four Diamond level of service for all guests each and every day. Proven track record of success in hotel sales and revenue generation. Previous Director of Sales experience required.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s or equivalent, Minimum five years’ experience in Hotel Sales, Catering and/or Marketing with at least 5 years in a relevant managerial position. Managerial experience is required, minimum two years.
• Fluency in English, both written and verbal.
• Proficiency with Sales & Catering Software, preferably Delphi.fdc.
• Proficiency with hotel Property Management Software, preferably OnQ.
• This job requires the ability to perform the following:
• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects
• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company.
• Reading and writing abilities are utilized often.
• Leadership skills
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
• Problem-solving, reasoning, motivation, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, etc.
• May require a valid Driver’s License.
• May be required to work nights, weekends, and/or holidays.

DUTIES AND RESPONSIBILITIES

• Achieve budgeted revenues and personal/team sales goals and maximize profitability.
• Participate in the preparation of the annual departmental operating budget, the hotel marketing plan, and the business plan as well as financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, and increase volume, food and beverage and banquet sales.
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed the established revenue plan.
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Direct day–to–day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
• Educate, train, and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools, and equipment to successfully carry out job duties.
• Develop and maintain relationships with key clients and outside contacts (for example guests, airliners, wholesalers, travel agencies, ad agencies, and local community groups) to produce group and/or convention business, including room sales, food and beverage sales and catering/banquet services.
• Provide guests with information (for example loyalty programs, area attractions, restaurants, and facility information) to enhance the guest experience.
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups, and other key guests.
• Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with the appropriate department on solutions.
• Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries.
• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use the information to gain new business opportunities.
• Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity.
• Perform other duties as assigned. May also serve as the manager on duty.
• Celebrate our culture of individualism, engagement, having fun and evolving the Wit experience for every guest every time.
• Recognize the importance of literature, humor, music, science, theatre and culinary arts in making the experience more than the hotel.
• Represent the hotel in a positive manner at all times.
• Develop new and innovative ways to market to shift share from the competition.
• Oversee Revenue Management strategies day to day.
• Maximize and enhance room revenues to meet and exceed the hotel’s revenue and GOP objectives.
• Participate in weekly and monthly reporting of Sales and Marketing as required by the GM, upper management and ownership group.
• Monitor STAR Reports, Hotelligence Reports and Sales Activity Reports to effectively shift market share from local competition.
• Develop and implement the Sales Standard Operating Procedures.
• Respond promptly to all inquiries, lead referrals, and existing clients, resulting in documentation of all communication, preferably within 4 hours.
• Maintain and create account lists in Delphi through accurate account entry and proper trace systems to follow up in a timely manner.
• Maintain active and accurate group contracted filing system as outlined in Office Procedures.
• Follow-up with all clients before, during and after all meetings by keeping a current trace system and survey system through written, verbal and personal communication with clients.
• Keep abreast of all in-house functions and ensure that sales staff is communicating effectively with all departments to ensure a successful execution of their groups.
• Comply with the hotel’s Standard Code of Conduct and all other regulations established by management and Employee Handbook.

HEALTH AND SAFETY - DUTIES AND RESPONSIBILITIES

Because safety is a management responsibility, department managers are held directly accountable for safe work practices and control of physical hazards in their areas. Review and be aware of all sections of the Health and Safety Manual.

• Establish and enforce all safety policies and procedures. Ensure that all employees comply with OHSA and its regulations. Correct any employee who is observed breaking a safety rule. Any employee who continues to violate safety rules should be disciplined immediately.
• Detect and eliminate, or report for correction, all physical hazards, and unsafe conditions immediately by completing a safety work order. Perform random checks every month and report deficiencies to the appropriate personnel.
• Conduct orientation for all new employees before they start work. If possible, have a member of the Health and Safety Committee meet with the new employee (as part of the orientation or later). Ensure that new employees receive instruction (verbal and written) on WHMIS, the unique hazards of their jobs, accident reporting, CPR and first aid, back injury prevention techniques, Job Safety Analysis, procedures to follow in the event of a fire, and current property safety awareness programs.
• Re-instruct all regular employees who develop unsafe work practices as soon as possible after such practices are observed.
• Ensure that all employees use or wear any equipment, protective devices or clothing required under the Health & Safety Program.
• Investigate all employee accidents thoroughly and immediately. Get the facts from the injured worker and witnesses and fill out necessary accident report forms promptly and completely. These forms should then be submitted to Human Resources for processing. Follow the accident investigation procedures included in this manual.
• Insist on immediate first aid for all employee injuries where applicable. Maintain department first aid stations.
• Identify the physical requirements of selected jobs to Human Resources to ensure effective applicant screening.
• Actively cooperate with the Health and Safety Committee. Ensure a competent and interested department representative is at all committee meetings.
• Insist on good housekeeping and enforce the “Clean as You Go” policy.
• Maintain active involvement in the accomplishment of the accident prevention and reduction objective assigned to the department. Take every precaution reasonable in the circumstances for the protection of employees.