Director of Sales & Marketing

at  Holiday Inn Birmingham City Centre

Job Ref: CG11212
Branch: Holiday Inn Birmingham City Centre
Location: Holiday Inn Birmingham City Centre, Birmingham
Salary/Benefits: Competitive Salary + Bonus Scheme + IHG Cairn Staff Rates + Other Benefits
Contract type: Permanent
Hours: Full Time
Hours per week: 45
Posted date: 07/02/2025
Closing date: 23/03/2025
Are you a dynamic Senior Sales Leader with a passion for the hospitality industry? Do you thrive on building relationships, driving revenue, and exceeding targets? If so, we want you to join our team!

ABOUT YOU

• You are a hunter – always seeking new business opportunities.
• You are a thrill-seeker – you love the chase and closing the deal.
• You are resilient – a go-getter with a ‘can-do’ attitude.
• You are a people person – likable, persuasive, and adaptable.
• You are an excellent communicator – warm, professional, and highly motivated.
• You are market-savvy – knowledgeable about the Birmingham hospitality scene, with the foresight to predict sales trends.
• You are a proven success – with a strong track record in hospitality sales, a flair for innovation, and the agility to react to market changes.

ABOUT THE ROLE

As a Senior Sales Manager, you will play a vital role in our senior management team, leading strategic sales initiatives to drive revenue across all channels. You will be responsible for sourcing, developing, and managing corporate MICE business, ensuring we maximise yield and achieve sales goals.

KEY RESPONSIBILITIES:

• Develop and implement strategic sales plans to meet and exceed budgeted revenue targets.
• Own and monitor sales performance, ensuring short, medium, and long-term strategies are in place.
• Identify and manage corporate MICE business across multiple market sectors and geographic territories.
• Collaborate with venue and central marketing teams to ensure all promotional content is up to date across all channels.
• Actively engage in client visits, arrange and host FAM trips, conduct client show rounds, execute telesales and email campaigns, and participate in sales blitzes.