Director of Web

at  Alpha Lion

WHO ARE WE:

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the “Superhuman” ethos, championing the relentless pursuit of personal excellence.
With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.
Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don’t just fuel the body; we inspire the spirit of personal excellence.
Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

THE OPPORTUNITY:

Alpha Lion is seeking a Director of Web to oversee our website, development, and UI/UX teams, shaping an exceptional online experience that engages and converts. You will be at the forefront of creating a high-performance website and marketplace presence that embodies our Superhuman ethos, ensuring every digital interaction reflects our pursuit of excellence. Embrace the opportunity to adapt to evolving business needs with agility and innovation, propelling our online presence to new heights.

SKILLS & COMPETENCIES:

• Minimum of 7 years in managing website development, UI/UX design, and digital strategy, ideally in a high-growth environment.
• Ability to develop and execute comprehensive website and marketplace strategies that align with brand goals and enhance user experience.
• Proficient in analyzing web traffic, sales data, and user behavior to drive improvements and optimize performance metrics like CVR and revenue per session.
• Strong understanding of web technologies, SEO best practices, and UX/UI design principles. Skilled in using tools for site maintenance, A/B testing, and performance tracking.
• Experience in leading and mentoring cross-functional teams, including developers, designers, and content creators. Ability to foster a collaborative and innovative work environment.
• Knowledge of managing online distribution channels such as Amazon and TikTok Shops, with a focus on enhancing conversion rates and overall marketplace performance.
• Ability to oversee project timelines, budgets, and resources effectively. Experience in handling vendor relationships and P&L responsibilities related to web and marketplace operations.
• Deep commitment to understanding and improving the customer journey, utilizing both qualitative feedback and quantitative data to inform strategies and address issues.

• Develop and execute the strategy for Alpha Lion’s website, Amazon, and Tiktok shops to deliver an optimal shopping experience that aligns with our brand and storytelling.
• Monitor and adapt site performance metrics to meet company goals. Use data-driven insights and A/B testing to enhance consumer experience, conversion rates, and revenue per visitor.
• Set site-specific targets and work with cross-functional teams to improve traffic quality and site performance. Strategize online distribution channels to maximize revenue and profitability.
• Ensure AlphaLion.com offers an exceptional shopping experience. Analyze web traffic, sales data, and user feedback to identify and address issues, and provide updates to leadership.
• Lead and manage website and marketplace teams, oversee budgets and vendor relationships, and ensure timely project completion. Handle shipping, returns, and resource allocation effectively.
• Guide UX/UI design to ensure the site is user-friendly, visually appealing, and optimized for speed, usability, and SEO.
• Collaborate on content strategies, maintain SEO best practices, and ensure the website meets legal and industry standards, including data privacy and security.
• Inspire and manage a team of website managers, developers, and designers. Foster a collaborative and results-driven work environment while aligning web initiatives with business strategy.
• Work closely with marketing, media, operations, and customer service teams to integrate promotions and maintain site integrity. Keep teams informed about insights and opportunities.