Director Omnichannel Marketing

at  Adidas

Purpose & Overall Relevance for the Organization
Develop and ensure excellent implementation of Omni-channel (Wholesale, Retail and eCommerce) marketing plans.

Key Responsibilities

• Lead Implementation of Omnichannel (Wholesale, Retail and eCom) marketing plan in alignment with LAM strategy to ensure high quality and consistent consumer impact
• Develop account marketing plans for key accounts in close collaboration with the country sales teams to achieve maximum sell-in, sell-out and consumer impact with the key accounts in LAM
• Drive an exciting consumer experience online and offline for our consumers
• Drive execution of the key city trade zone attack to position adidas as the most desirable and present brand in the key trade zones.
• Develop delegates through coaching, feedback and experiences to build best team
• Owns Country wholesale Shop-in-Shop investment plan and CAPEX investment to maximize consumer impact and ensure efficient use of resources
• Lead local TRade Marketing and Visual Merchandising teams to maximize consumer impact and sell out.
• Owns Country Omnichannel Marketing Working Budget to ensure a right investment decision

Key Relationships

• Local Brand and other Marketing teams
• Local Sales and Channel Distribution teams
• Regional teams either Marketing or Sales

Knowledge Skills and Abilities

• Must be a strategic thinker with confidence and speed in execution
• Strong coaching leadership style providing guidance, support, and feedback through active listening, emotional intelligence, and mentorship
• An acute sense of business bringing financial literacy, strategic thinking, market awareness and operational insight
• A strong and dedicated understanding towards the customers’ needs

Requisite Education and Experience & Minimum Qualifications

• Bachelor’s degree or equivalent required in related field
• +10 years’ Commercial & Marketing roles leading Channels and/or Categories strategies and execution plans in both Brick-and-Mortar and eCommerce.
• +5 years’ experience leading and managing teams like Sales teams, Trade Marketing teams or similar.
• Previous experience managing Marketing working budget and Sales Forecasting.
• Proven track record of sales-driven results demonstrating consistent achievement of sales targets, growth in revenue, and successful implementation of point of sales strategies.
• Strong communications skills and relationship management leading and negotiating with internal stakeholders, external suppliers, B2B clients, among others.
• Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.

• Lead Implementation of Omnichannel (Wholesale, Retail and eCom) marketing plan in alignment with LAM strategy to ensure high quality and consistent consumer impact
• Develop account marketing plans for key accounts in close collaboration with the country sales teams to achieve maximum sell-in, sell-out and consumer impact with the key accounts in LAM
• Drive an exciting consumer experience online and offline for our consumers
• Drive execution of the key city trade zone attack to position adidas as the most desirable and present brand in the key trade zones.
• Develop delegates through coaching, feedback and experiences to build best team
• Owns Country wholesale Shop-in-Shop investment plan and CAPEX investment to maximize consumer impact and ensure efficient use of resources
• Lead local TRade Marketing and Visual Merchandising teams to maximize consumer impact and sell out.
• Owns Country Omnichannel Marketing Working Budget to ensure a right investment decisio