Director, Optimization & Innovation

at  Kepler Group

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
• We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.

DESIRED SKILLS AND EXPERIENCE:

• 5-8+ years of deep digital optimization experience with multiple paid media channels (e.g., Google AdWords, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, etc.)
• Experience managing a team of 5 individuals as direct reports
• Dynamic communication and presentation skills
• Proven ability to think creatively about challenging analytic problems
• Ability to self-manage, juggle multiple priorities and pay close attention to details
• Ability to contribute to a fast-paced, entrepreneurial, innovative, collaborative, team-based environment
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Bachelor’s degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)
  Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Base Salary: $125,000 - $145,000
• Target Annualized Discretionary Bonus: 10% ($12,500 - $14,500)
• Target Total Cash: $137,500 - $159,500

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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THE ROLE

The Director will manage and guide an Optimization & Innovation team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up. In this exciting role, you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for clients.
Candidates should have 5-6+ years of media optimization experience - and the ability to inspire a team of Analysts and Managers to constantly deliver excellence, campaign innovation, and tangible business impact for clients.

WHAT YOU WILL DO:

• Serve as an expert with media trading platforms and analytics tools across multiple digital channels as a leader on the Optimization and Innovation team, which includes display, mobile, search (Google, Yahoo!/Bing), social (Facebook, Twitter) and online video (Hulu, YouTube), among others
• Manage 5-10 Analysts, Senior Analysts, and Managers responsible for building, executing, and optimizing programmatic campaigns
• Lead your team through development of granular and innovative campaigns
• Launch and actively optimize campaigns across trading platforms, ensuring your team is meeting client goals
• Act as subject matter expert internally and with client contacts
• Partner with internal stakeholders to develop and communicate campaign insights and create holistic cross-channel media plans
• Codify and share best practices across teams