Director, Product Marketing

at  1VALET

POSITION OVERVIEW/

Reporting to the Chief Operating Officer, the Director, Product Marketing, plays a crucial role in developing and executing strategies for 1VALETs’ products. Creates tools and resources to support the sales process. The Director of Product Marketing serves as a key strategic leader, bridging the gap between product development, marketing, and sales to drive product success in the market. Their work is critical for effectively communicating a product’s value proposition and driving adoption and revenue growth.

QUALIFICATION/

10+ years in product marketing or related roles, with at least 3-5 years in a leadership position.

A bachelor’s degree in marketing or a related field

• Familiarity with the Proptech or SaaS
• Experience managing products through all stages, from concept to launch and beyond.

Skills

• Ability to develop and implement marketing strategies that align with business goals.
• Proficiency in market research and data analysis to inform decisions.
• Strong team management skills to lead and mentor a marketing team.
• Excellent verbal and written communication skills for effective stakeholder engagement.
• Ability to work cross-functionally with product development, sales, and other teams.
• Knowledge of digital marketing strategies, tools, and metrics.

What we offer:

• A culture of ownership and autonomy - you will thrive if you are a self-starter and enjoy a fast-paced environment
• Work with an incredible product - there is true belief across our team that we have the best product on the market
• Trust and flexibility - work from home, unlimited paid time off, and flexible schedules. We care about your performance, not your hours. We trust you to manage your time in a way that works best for you.
• Competitive compensation structure and 100% employer-paid benefits
• Extra perks: employee stock option packages, employer-paid benefits, 10-day holiday office shutdown each December, and support for professional growth.

• Lead the overall product marketing strategy and vision
• Develop go-to-market plans for new and existing products
• Oversee the product positioning, messaging, and differentiation in the market
• Manages end-to-end product launches, both internally and externally
• Oversees the product lifecycle, from awareness to adoption in new market segments
• Conducts market research and competitive analysis
• Develops user and buyer personas
• Works closely with product management, sales, and other marketing teams
• Aligns product marketing e orts with overall business objectives
• Collaborates on pricing strategies and product roadmaps
• Creates marketing and sales materials to support internal teams and promote products externally
• Measures and reports on the performance of performance of product marketing initiatives
• Develops content like case studies, product videos, and website copy
• Prepares analyses and recommendations for stakeholders
• Creates tools and resources to support the sales process
• Manages and mentors the product marketing team
• Provides guidance to junior product marketing personnel