Director, Product Marketing

at  AAA

JOB DESCRIPTION

We call our club’s vision, mission, values, and supporting pillars “Our House” because they are the foundation for all that we do. We’re working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

KNOWLEDGE/SKILLS/ABILITIES

• Have good judgment and contribute to strategy and align actions to support it.
• Apply disciplined fact-based judgment and balance rewards and risks.
• Contribute towards a high performing team with heart and embrace diversity.
• Excellent communication, interpersonal, and teaming skills.
• Superior analytical skills and structured thinking.
• Ability to evolve your thinking and strategy based on research, data, and industry trends.
• Exceptional organizational, planning, and project management skills.
• Strong attention to detail, follow-through, and accountability.
• Excellent business writing skills.

EDUCATION & EXPERIENCE/LICENSES & CERTIFICATION

• Minimum Qualifications
• Bachelor’s degree and 5+ years marketing and leadership
• Preferred Qualifications
• MBA or Master’s preferred
• Sales Marketing Cloud experience preferred
• CPG and B2C marketing experience
• Performance marketing experience, including reporting of KPIs.
• Marketing plan development experience
• Budget management experience
• Promotion management experience
• Go-to-market product launch experience
• Experience working directly with marketing agencies

WORKING ENVIRONMENT / MINIMUM PHYSICAL REQUIREMENTS

This is primarily an office job. Physical requirements include standing, sitting, bending and lifting (up to 15 pounds). Approximately 98% of time is spent using a video display terminal.
We are passionate about maintaining a diverse and inclusive workplace that reflects the people and culture of the communities we serve, and fostering an environment in which everyone can realize their full potential and grow without barriers. We celebrate our differences as they make us stronger and invigorate our workplace. We believe that each of us enriches our culture by contributing unique perspectives, valuable insights and key strengths. We want each of our Team Members to feel valued, respected and supported.

• Leadership: Embrace company values and leadership principles, lead and develop a high performing team of marketers, and nurture high levels of employee engagement.
• Member Insights. Conduct and leverage industry, competitor, and Member research to identify target audiences, understand Member needs, analyze competitive landscapes, and inform product, pricing, and promotion decisions.
• Product Positioning: Develop a clear and compelling product positioning that differentiates the product from competitors and resonates with the target market.
• Messaging Development: Craft persuasive messaging that highlights the product’s value proposition and benefits to Members.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans to launch new products or features successfully.
• Sales Enablement: Equip the sales team with the necessary tools, materials, and training to effectively sell the product. Work with the sales team to qualify leads and ensure leads are nurtured effectively.
• Demand Generation: Create and execute marketing campaigns, leveraging the learnings of A/B testing, to generate demand for the product and drive lead generation.
• Channel Optimization: Maximize the return on marketing investment by optimizing the channel strategy and media mix.
• Retention: Develop and implement a robust Member engagement and retention strategy to continuously improve Member satisfaction and effectively manage Member churn.
• Marketing Plan: Develop marketing plans including budgets and forecasted KPIs.
• Brand Champion: Drive brand equity and a deep love of the brand by Team Members and Members.
• The Director may be asked to do other duties as assigned.