Director, Product Marketing

at  Thomson Reuters

Thomson Reuters is seeking a talented product marketing leader to drive market awareness, innovation, and expansion within tax and accounting professional solutions. We are looking for a dynamic and influential individual with a passion for technology. If you fit this description, we would love to hear from you!
As the Director, Product Marketing for the Tax and Accounting business, you will play a crucial role in growing a world-class suite of solutions. This position significantly impacts the segment’s trajectory and is key in coordinating product, sales, and marketing efforts to maximize growth.

In this opportunity as a Director, Product Marketing, you will be:

• Passionate about product positioning and messaging that resonates with buyers, decision-makers, and corporate executives.
• Curious about technologies and industries, seeking to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories.
• An evangelist who loves the products they support and can energize and rally internal teams around a common cause.
• A leader with strong management skills, capable of guiding and supporting a team of product marketers.
• Adaptable to the styles and needs of different stakeholders – sales, product management, marketing, and other go-to-market teams.
• Driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives

ABOUT THE ROLE

In this opportunity as a Director, Product Marketing, you will be:

• Passionate about product positioning and messaging that resonates with buyers, decision-makers, and corporate executives.
• Curious about technologies and industries, seeking to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories.
• An evangelist who loves the products they support and can energize and rally internal teams around a common cause.
• A leader with strong management skills, capable of guiding and supporting a team of product marketers.
• Adaptable to the styles and needs of different stakeholders – sales, product management, marketing, and other go-to-market teams.
• Driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives.

Responsibilities:

• Collaborate closely with the product team, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness.
• Manage successful product launches.
• Guide and support a team of product marketers.
• Develop messaging and positioning strategies that drive growth.
• Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders.
• Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
• Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
• Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
• Identify market opportunities based on data, research, and strategic analysis of our customers and their industries.

You’re a fit for the role of Director, Product Marketing if your background includes:

• 7+ years in Product Marketing or related roles supporting a SaaS product
• Experience managing product marketing teams
• Ability to set annual and quarterly plans and prioritize team projects and workload
• Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
• Prior experience setting and driving successful delivery of complex product marketing campaigns
• Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs
• Ability to establish a broad vision and take ideas from concept through to completion
• Understanding of fundamental workings and trends within a target industry
• Bachelor’s degree or equivalent, MBA preferre