Director, Programmatic

at  GroupM

REQUIREMENTS

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
• Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
• Practical experience with ad-serving solutions, tag management and operations is a strong plus.
• Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
• Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.

ROLE SUMMARY & IMPACT

As a Director, Programmatic, you will guide and direct the programmatic buying team, including Associate Directors, Managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices such as video, mobile, social, display and native advertising. You will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsibile for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.

KEY RESPONSIBILITIES

• Provide programmatic leadership to Associate Directors, Managers, and junior staff.
• Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
• Continuously expand the knowledge base and improve our Programmatic offerings.
• Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
• Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
• You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
• Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).