Director; Regional Marketing, Asia Pacific

at  STAAR Surgical

OBJECTIVE AND MAIN TASK OF THE FUNCTION

The Regional Marketing Director, Asia Pacific, will contribute to the achievement of the financial goals for the APAC region by shaping the marketing strategy and execution of relevant marketing plans in the region, in close cooperation with the Country Teams. This leader will be responsible for partnering closely across the APAC markets, and with Global Marketing and key functions to ensure successful implementation of global and regional campaigns, launches and strategic initiatives that communicate our value proposition and build brand awareness.

REQUIREMENTS AND SKILLS

Education

• Bachelor’s degree in marketing, communications, or a related field. MBA a plus

Special Knowledge

• Fluent in English and Mandarin is mandatory
• Knowledge of marketing technologies and tools
• Desire to build positive culture and relationships in the organization
• Familiarity with regulatory and legal promotional review processes
• Ability to engage and lead effectively in a hybrid work environment

Personality

• Strong leadership and team management skills
• Excellent communication, interpersonal, and presentation skills
• Ability to think strategically, query and analyze data, and make data-driven decisions

Professional Experience

• Minimum 10 years’ experience in leading marketing in the medical device/biotech sector, with at least 5 years in a leadership role.
• Demonstrated experience driving financial and analytical acumen in the deployment of marketing plans for performance and growth. Areas of focus to include marketing mix investment, causal forecasting, KPI deployment; etc.
• Experience in global marketing preferred, building global marketing plans, developing global marketing campaigns, implementing global brand guidance for synergistic regional and local deployment across strategy and execution.
• Local, in-market commercial experience with both sales and marketing
• Familiarity working with both direct and distributor markets
• Demonstrated ability to understand and navigate global marketing and communication landscape, to cultural diversity, regulatory differences, and operating models across markets of relevance.
• Significant experience within integrated communication planning across multiple channels; including digital, social media, and PR to support branding and drive brand awareness and consideration through these channels.
• Experience in change management to adapt to and reflect changing business landscape, organizational shifts, etc.

• Responsible for adapting and executing regional marketing strategies that drive the company’s business goals and objectives for the region; with a focus on the full lifecycle of the company’s salesforce & customers with adapted strategies for brand awareness, demand generation, acquisition, and retention.
• Deliver value to the country teams through implementation of global Marketing strategy, global brand equity, commercial discipline, with accountability for cascading to markets and adapt as appropriate. Key considerations include global pricing, brand equity and communications, launch excellence and commercial strategy for Asia Pacific
• Develop marketing toolkits and programs for use by Country teams, working in concert with Global Marketing. This includes tools and programs for distributor use in APAC
• Partner across global and local teams for management of regional creative, media relationships, messaging and positioning and strategic partnerships.
• Partner across appropriate teams to ensure integrated go-to-market strategies for all product and promotional campaigns for Asia Pacific markets. Act as thought partner to country marketing personnel for campaign planning and sharing best practices across markets.
• Stay current with regional industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies. Lead regional market research and competitive analysis.
• Work with country leaders on product launch plans and market opportunity/financial analysis for potential new products.
• Partner closely with key stakeholders across global marketing, APAC commercial leaders, key functional leaders like regulatory, medical affairs, clinical affairs, commercial and education to deliver a strategic roadmap and long-range financial plan.
• Support the company’s digital transformation in the region by partnering with country personnel to execute appropriate digital marketing strategies; analyze and report on marketing metrics and to support data-driven decisions to continuously improve marketing effectiveness.
• Partner with markets and functional leadership in critical regional customer development activities; including but not limited to key customer and tradeshow events, KOL and strategic customer development plan. Lead the approach and execution for STAAR-sponsored and society-run regional events (ex: APAO, APACRS)
• Manage APAC Regional marketing budget and allocate resources effectively.
• Other duties as assigned.