Director, Search Engine Optimization (SEO)

at  Brilliant Earth

DIRECTOR, SEARCH ENGINE OPTIMIZATION (SEO) - BRILLIANT EARTH

As the Director of Technical SEO, you will own and oversee all in-house SEO performance. You will be responsible for the planning, optimization, and reporting all SEO initiatives to accelerate our monthly run-rate traffic and lead growth goals. You’ll work closely with internal and external partners to implement best practices and strategic recommendations. As a strategic senior leader within our Digital team, you will serve as the subject-matter-expert in SEO, directly presenting strategies, optimization efforts, results and business impacts to the C-Suite.

• Serve as SEO subject matter expert across the company, leading the performance and growth of the SEO channel
• Partner with Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed
• Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results
• Measure and track site ranking factors, keywords, internal and external links, and site content
• Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting.
• Partner with Paid Media/SEM team to align paid and organic strategies
• Oversee and manage all link development processes and campaigns; manage any external SEO focused agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site.
• Scope and write development requirements for new website features; attend sprint planning meetings
• Analyze and report on results from new features to ensure continuous performance improvement
• Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies
• Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search
• Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets
• Utilize a test & learn mentality to drive continuously improved performance.
• Audit and monitor website performance, ensuring a seamless cross-device experience.