Director, Segment Channel Marketer, Retail, Services Partner

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

JOB DESCRIPTION

We are seeking an experienced and dynamic marketer to serve as a merchant champion serving enterprise segment and partnership audiences as part of the NA Marketing team. This role will provide marketing strategy and execution to deliver revenue contribution opportunities serving enterprise retail and service segments and association partnerships.
The role will work in tandem with Elavon business line managers, sellers and GTM teams to understand business objectives, buyer persona and segment messaging to drive effective campaigns to deepen customer and prospect growth. This position requires a self-starter and results-oriented individual who can quickly and effectively respond to the ever-changing needs of the business and immerse themselves in targeted segments. The ideal candidate is a marketing professional with proven, hands-on experience developing and executing programs and campaigns with a proven track record. The candidate should be a good storyteller that can provide succinct messaging across marketing channels based on audience journeys and needs.

KNOWLEDGE AND EXPERIENCE

• 10+ years of proven demonstrated, progressive experience in planning and executing marketing campaigns.
• Demonstrated experience in developing, implementing, and managing segmentation strategies.
• Mid-Market to enterprise revenue segment experience a plus
• Strong understanding of campaign technologies (salesforce, marketing cloud, ABM platforms)
• Broad experience/understanding of all facets of marketing. B2B marketing and bank and/or payment experience a plus
• Skill in messaging and value props for a variety of audiences
• Strong analytical thinking and problem-solving skills.
• Proven ability to successfully handle multiple projects and meet critical deadlines in fast-paced, high-pressure environment.
• Team player. Flexible. Excellent Communicator.
• Creative thinker with a results-oriented mindset and passion for driving growth and engagement.

PRIMARY DUTIES

• Develop and implement comprehensive marketing strategies aligning with our business objectives.
• Work with product commercialization teams to build segment value proposition and messaging focusing on target audiences and needs.
• Work closely with sellers and relationship management teams to develop marketing strategy and help to drive new opportunities supporting revenue goals.
• Ability to gain deep knowledge of segments from a user and seller perspective through market insights, seller collaboration, participation in industry’s relevant engagements/events, customer immersions and from industry association’s research/industry publications.
• Regularly monitor the industry and competitive environment in determining market and technological trends to drive at richer customer value propositions.
• Develops and provides sellers with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications.
• Manages project budgets and expenditures within company process
• Manages legal and compliance approvals for all marketing initiatives.
• Analyze campaign performance, and make any necessary adjustments; develops campaign/program dashboard monitoring results
• Work with our events team to ensure that we are positioned as a leader with high-impact segment events engaging with target audiences for prospects and customer.
• Build relationships with marketing and channel leaders, peers, and internal cross-functional teams.
• Develop marketing strategies to drive opportunities with a ONE Bank approach.
• Requires knowledge of diverse marketing technologies platforms and channel strategy to optimize campaigns.

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la