Director Strategic Marketing & Product Management (m/w/d)

at  Greiner

Director Strategic Marketing & Product Management (m/w/d)
Location:Kremsmünster, AT, 4550
Travel activity: Up to 30%
Job Type: Permanent

REQUIRED CAPABILITIES / COMPETENCIES

• University degree in natural sciences, medical with strong background/experience in economical related topics or likewise
• At least 7+ years professional experience, incl. several years in product management and/or marketing
• Experience in the healthcare industry, ideally in medical consumables, IVD and similar customer groups (e.g., hospitals, labs)
• Thorough understanding and experience in holistic and strategic thinking
• Leadership experience in an international and multiple site team set-up
• Experience with international teams as well as change processes
• Communication skills in English

• Development of product portfolio strategy, market introduction plans and product marketing plans (family concepts and product life cycle management)
• Analysis of global market trends, global competitor landscape, market data
• Monitor changes in the market, technology, standardization and regulations
• Define BU research/innovation activities and cooperation with external institutes (in close cooperation with medical affairs, R&D and Sales)
• Responsibility for strategic product marketing activities
• Definition what products/solutions are needed to fulfil changing customer needs
• Customer support and expansion of customer relationships
• Close collaboration with sales organization to support product sales growth
• Optimize the product management process
• Availability and quality of market driven BU product roadmap & process
• Manage BU standardization activities (SKU reduction)
• Set up and manage alliances with key customers and key influencers
• Establish and maintain effective processes for a structured information flow of product related information between the sales organization and the BU
• Ensure product support process and product documentation process is in line with the R&D and global Medical & Clinical affairs processes and fully aligned with marketing strategy