Director, Strategy

at  Data Axle

General Summary:
The Director, Strategy is a key role within the Data Axle Strategy and Consulting group. This position is central to developing successful client relationships as a trusted strategic advisor who identifies business opportunities and creates innovative marketing strategies to achieve them. This person will lead a wide range of projects including market analyses, competitive assessments, audience and persona development, product launch strategies, communications plans, new media campaigns, onboarding and CRM optimization, marketing technology audits and more. Programs are designed to help Clients acquire new customers, expand relationships with the ones they already have, and create greater brand loyalty.
The ideal candidate will have an insatiable curiosity combined with the ability to translate data into intelligence and ideas. They’ll be both a creative and critical thinker, fascinated by brands and people, digitally connected and curious, with an appetite for emerging technology and everything in between.
Data Axle is a marketing intelligence agency that thinks in data, insight, and technology. Fueled by real-time business intelligence, we take an insight-centric approach to people-based marketing strategy that enables more meaningful, more engaging brand experiences… helping to connect marketers to the people that care most about their products and services, driving greater value for both.

KNOWLEDGE, SKILL, AND ABILITIES:

• Understanding of marketing technology, data and identity graphs, media, and messaging.
• Understanding of digital platforms and tools.
• Experience analyzing data and using it to drive insight, strategy, tests and measurement, and tangible financial value.
• Experience preparing and delivering presentations to Clients, agencies, vendors, and internal cross-functional groups is essential.
• Demonstrated experience and skill with Microsoft Office including Word, Excel, and PowerPoint.
• Strong understanding of standard marketing campaign metrics and KPIs.
• Ability to identify quantifiable trends across campaign data.
• Ability to create and deliver effective presentations to disparate marketing audiences, including high-level decision makers.
• Critical thinker; strong quantitative reasoning, problem solving and decision-making skills.
• Experience and interest in both quantitative and qualitative research methods.
• Ability to take a leadership position on the team and with clients.
• Goal-oriented with strong organizational, interpersonal, and work management skills.
• Self-motivated with the ability to effectively lead multiple projects and manage against deadlines.
• Ability to adapt quickly to change; willingness to take initiative and use good judgment to craft solutions to challenges.
• Exceptional ability to communicate complicated concepts simply and clearly.
• Strong written and verbal communications skills; strong presentation skills.

EDUCATION, EXPERIENCE, AND CERTIFICATION: *

• Bachelor’s degree in Marketing, Communications, Psychology, Business, or related field; or equivalent working experience required.*
• 4-5+ years of enterprise level work experience required.*
• 2-3 years of prior marketing and fundraising experience in not-for-profit space desired.
• Strategic offline/online marketing experience.
• Prior experience in digital marketing, program management, email marketing, multi-channel marketing and client relationship building desired.
• Minimum requirements needed to perform the job.
  If you are a resident of the state of California, Colorado, New York, or Washington, please contact us or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.

Please refer the Job description for details