DTC Business Development Director

at  MSC Cruises

The DTC Business Development Director supports the Regional Sales Executive in GVA HQ in delivering revenues in each local market from the main DTC channels:

• Web site
• Contact Center
• Fluent in English and Italian. Spanish, French and Portuguese knowledge is an advantage;
• Degree in Marketing, Business, Economics, or a related field. Master or MBA is an advantage;
• 10+ years direct response and digital marketing\/ecommerce experience in an integrated, multi-channel marketing environment including e-commerce and call center;
• Previous performance Marketing experience is a strong advantage;
• Experience in the travel industry is a strong advantage (eg: Airline, Trainlines, Online Travel Agents);
• Track record of profitable channel management and driving business growth;
• Track record of managing marketing intelligence and competitive analysis;
• Strong people and stakeholder management skills, with experience leading cross functional and remote teams;
• Strong Analytical, organizational and creative thinking skills;
• Excellent interpersonal, written and presentation skills required.
• Support and advise on Direct Sales strategy & execution in all the relevant direct channels: Web sites, Contact Center;
• Recommend DTC sales targets by sub-channels: Web, Contact Center;
• Support of the HQ Direct Sales Dept. in establishing a Lower Funnel consistent budget and in cooperation with the local Marketing dept. the Upper funnel budget allocation;
• Reshape local Outbound dept. from a Contact Center unit to a Sales Advisor team;
• Support of the Regional Sales Executive in the local OTA strategy in collaboration with the local B2B Sales Director;
• Recommend Leads generation and acquisition strategy for the contact center;
• Produce analysis on productions trends, YoY and performance comparison vs other channels to extract commercial actionable insights to advise recovery actions whenever needed;
• Understand digital insights fed by HQ Direct Sales Dept. to advise on promotions, offers or direct sales actions aimed at achieving DTC sales targeting;
• Support in cooperation with the local Marketing Director the HQ Digital Sales dept. in producing specific contents based on product features, sales objectives and digital performance data to ensure effectiveness of banners\/ads and landing pages;
• Support and advise in cooperation with the local marketing director, on Performance marketing creativities and copies prepared from HQ to be published on website and on digital advertising;
• Produce OTA Benchmarking and monitoring on their brand websites and eDMs;
• Supporting the B2B director in the Coordination of OTA promo\/marketing activity with key focus on bidding rules;
• Support CRM local campaign activation managing local Consumer Development Specialist in strict coordination with HQ CRM.

VISA REQUIREMENTS (if any)

• Right to work in Italy.

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas “7 Golden Pearls” for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide

Please refer the Job description for details