DulcoLax Brand Manager

at  Sanofi

DULCOLAX BRAND MANAGER- SANOFI - READING - HYBRID

DulcoLax is the world’s leading laxatives brand and a trusted name in digestive health. We are committed to empowering consumers to feel their best by providing reliable solutions to support digestive wellness. This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.

QUALIFICATIONS & SKILLS:

• Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors.
• Demonstrated ability to craft and execute consumer-centric marketing strategies.
• Excellent communication and interpersonal skills, with a track record of collaborating across diverse teams.
• Creative thinker with a results-driven mindset and a passion for building brand love.
• Knowledge of the UK healthcare market is a strong advantage.
• Commercial awareness with experience managing P&L responsibilities.
• Bachelor’s degree in Marketing, Business, or a related field.

ROLE OVERVIEW:

We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. In this role, you will oversee the end-to-end management of the DulcoLax brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.

KEY RESPONSIBILITIES:

• Strategic Leadership: Develop and execute the UK brand strategy, ensuring alignment with global priorities while addressing local market dynamics.
• Commercial Performance: Own the brand P&L, driving sales and profitability targets through effective marketing strategies and innovation initiatives.
• Consumer Insight: Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences.
• Campaign Management: adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness and love.
• Product Portfolio: Oversee the product portfolio, including launches, line extensions, and SKU rationalisation, ensuring optimal market fit and growth potential.
• Stakeholder Collaboration: Partner with cross-functional teams, including sales, medical, regulatory, and supply chain, to deliver seamless execution of brand plans.
• Agency Management: Lead external agencies in the development of creative assets and media plans, ensuring high-quality output and ROI.
• Compliance & Governance: Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the UK healthcare sector.