E-Commerce Creative Strategist for UK Brand

at  Purolabs

Job Title: Creative Strategist for UK E-Commerce Brand
Location: Remote (UK Time Zone)
Working Hours: Monday to Friday, 9:00 AM to 5:00 PM UK GMT (with flexibility)
Note This is an independent contractor position. We can only accept resumes and intro video in English only.

WHAT WE’RE LOOKING FOR

• We are ideally seeking someone with several years of experience developing and executing creative strategies.
• Above all, you should be passionate about all things social media. You’ll constantly review the latest social trends to ensure our ads are cutting-edge and distinctive.
• Proven track record as a creative strategist, delivering successful content geared towards customer acquisition KPIs (CTR and CPA).
• Significant experience with scriptwriting for UGC, Meta ads, and TikTok ads is essential.
• Familiarity with data-driven analysis and how to turn data into actionable insights.
• Knowledge of competitor research using tools like Motion and Foreplay is a real bonus.
• As a market leader, we seek individuals driven to be creative, confident in writing briefs, and relentless in driving results and solving problems.
• Experience in social media analysis, including A/B testing, and implementing a test-and-learn approach to creative design.
• Exceptional copywriting, communication, and attention to detail skills that demonstrate your ability to communicate effectively.
• Deep understanding of marketing psychology, emotional triggers, conversion copywriting, proofreading, and storytelling.
• SUPER communicator. Over-communication is one of our core values!
• Able to receive constructive feedback & delegate effectively.
• Highly detail-oriented & naturally triple-checks everything.
• Enthusiastic, kind, sociable, articulate & confident.
• High emotional intelligence, with the ability to listen to, support & encourage others.

ABOUT THE ROLE

We are a fast-growing direct-to-consumer e-commerce brand based in the UK, dedicated to delivering innovative health and wellness supplements to enhance our customers’ lives.
We are seeking a talented Creative Strategist and Copywriter to join our in-house marketing team. In this role, you will be an equal part creative strategist and compelling copywriter.
The ideal candidate will have a keen understanding of our brand’s objectives and the ability to develop and execute end-to-end creative strategies and ad creative that resonates with our target audience.
Our marketing philosophy revolves around creating engaging, conversion-focused content. You’ll be able to confidently lead our production team from ideation to execution and create performance-focused ads and campaigns that drive sales and conversions.

RESPONSIBILITIES

• Craft marketing content that not only engages but also converts, helping us achieve our customer acquisition targets.
• Immerse yourself in understanding our brand’s goals, inject your strategic expertise, and guide our production team to bring your vision to life.
• Conduct in-depth competitor analysis, exploring social media ad trends.
• Identify key target personas, develop direct response copy that addresses their pain points, and create compelling hooks and calls-to-action.
• Collaborate with the in-house creative and production teams to develop and execute user-generated content (UGC) strategies that align with our brand identity and objectives.
• Lead the ad creation process, working closely with our graphic design and video editing teams to ensure ads adhere to performance marketing best practices.
• Work with the marketing and design team to create high converting landing pages, static ads, video ads and other marketing materials.