E-Commerce Manager

at  First Fence

Welcome to First Fence - where security meets innovation!
As industry pioneers in Security and Temporary Fencing, we’re all about unbeatable service and competitive prices. Our dedicated team goes above and beyond to exceed customer expectations.
Salary: Between £45,000 - £55,000 per annum depending on experience
Hours: 42.5 hours per week, Monday to Friday
Location: Swadlincote, DE11 8ED

Why First Fence?

• Same-day delivery across the UK
• Six strategic locations, including our National Distribution Centre
• Extraordinary growth since 2010
• ️ Industry innovators setting new standards

Ready for an exciting journey in a thriving company? Join First Fence, where we’re not just securing spaces; we’re securing the future. ️ #FirstFence #SecurityInnovation #JoinOurTeam

KEY SKILLS & QUALIFICATIONS:

• Proven experience in managing ecommerce platforms.
• Strong knowledge of digital marketing channels and techniques, including SEO, PPC, email marketing, and social media.
• Experience in using analytics tools (Google Analytics, SEMrush) to track ecommerce performance.
• Basic understanding of UX/UI principles and customer journey optimisation.
• Strong project management and organisational skills.
• Excellent communication and stakeholder management skills.
• Analytical mindset with a focus on data-driven decision-making.
• Knowledge of UK ecommerce regulations and GDPR compliance.

THE ROLE:

The E-Commerce Manager is responsible for overseeing and driving the ecommerce strategy of the business to ensure growth in online sales, customer experience, and digital brand presence. This role will involve managing the daily operations of the ecommerce platform, developing promotional strategies, analysing online sales data, and optimising the performance of the digital store. The ideal candidate will be a strategic thinker, with experience in online retail, digital marketing, and customer engagement, particularly in the UK market.

DUTIES AND RESPONSIBILITIES:

• Develop, implement, and maintain the ecommerce strategy to drive sales, customer engagement, and overall digital presence. This will include setting revenue targets, identifying growth opportunities, and driving long-term digital initiatives.
• Collaborate with the marketing, sales, and product teams to align ecommerce efforts with broader business goals.
• Stay updated on ecommerce trends, competitor activities, and customer expectations to continuously refine the strategy.
• Oversee the day-to-day management of the ecommerce website, ensuring product listings, pricing, promotions, and content are accurate and updated.
• Work with web developers and designers to ensure the website is user-friendly, mobile-responsive, and optimised for conversion.
• Monitor site performance, troubleshooting issues, and coordinating with IT and third-party vendors to resolve them promptly.
• Use analytics tools (e.g., Google Analytics) to monitor key performance metrics, such as traffic, conversion rates, and cart abandonment rates.
• Identify areas of improvement in the online purchasing journey and implement strategies to increase conversion rates and sales.
• Conduct A/B testing to optimise user experience, product presentation, and pricing strategies.
• Ensure a seamless and positive customer journey from browsing to purchase and after-sales service.
• Collaborate with the customer service team to resolve any ecommerce-related customer issues promptly and efficiently, with regular monitoring of user feedback and website performance to ensure high satisfaction rates.
• Gather customer feedback through reviews, surveys, and analytics to enhance the user experience.
• Generate detailed reports on ecommerce performance, including traffic, sales, customer behaviour, and financial performance.
• Use insights to recommend data-driven changes and inform future ecommerce strategies.
• Lead and manage a team of e-commerce professionals, including web developers, software developers and web administrators.
• Present findings to senior management on a regular basis and recommend action points for continuous improvement.

HOW YOU’LL DO IT:

• You will develop and implement a clear e-commerce vision aligned with the organisation’s overall business goals.
• You will utilise analytics and data insights to make informed decisions and optimise e-commerce performance.
• You will prioritise customer satisfaction by delivering exceptional online shopping experiences and addressing customer needs promptly.
• You will build and lead a high-performing e-commerce team, providing guidance, support, and motivation.
• You will stay up-to-date on the latest e-commerce trends, technologies, and best practices to ensure the organisation remains competitive.
• You will be adaptable to changes in the e-commerce landscape and respond effectively to new challenges and opportunities.
• You will work with marketing, logistics, and customer service teams to ensure that online campaigns, inventory, and customer communications are aligned and run smoothly.