E-Commerce & Web Lead

at  Philip Morris International

MAKE HISTORY WITH US!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
We are looking for a qualified E-commerce & Web Lead to join our global consumer omnichannel team servicing EU markets. The E-commerce & Web Lead will handle their respective regional ecommerce performance, by working closely with the digital teams in each market, to deliver consistent and high-quality delivery of campaigns, new features, and CX enhancements on the IQOS websites in order to maximize e-comm channel performance.

• Deploying the global e-commerce channel and CX strategy by managing & executing the regional e-commerce plans
• Driving CX roadmap awareness, adoption of toolboxes, capabilities and global CX/eComm initiatives, standards and assist markets with prioritization
• Leading the communication and engagement with markets for all non-technical improvements such as campaign planning/activation, product launches, CX/ UX improvements, content, and journey optimizations
• Continuously auditing & measuring channel performance to ensure quality execution and continuous improvement
• Accountable for the engagement, usage and adherence to campaign enablers / toolboxes
• Providing compliance assessment for global and local campaigns against guidelines and channel standards e.g. UX & CX standards
• Leading, coordinating, and validating the market intake requests e.g feature activation, CX enhancements to form part of global roadmap
• Leading the successful deployment of web & eCommerce initiatives/plans for markets on local solutions (non-centrally managed markets); and supporting the deployment/activation across global platforms managed by global IT / WebActivation teams
• Supporting the expansion of new marketplaces and continuously optimizing the digital shelf in 3rd party online marketplaces, in conjunction with SEO to ensure visibility and findability
• Provide feedback to web operations team on opportunities to improve our services to markets
• Actively review marketing plans for the markets and highlight opportunities to enhance both to eCommerce OC teams
• Gather and share leading practices, channel insights across markets/regions and provide feedback loop to central teams. e.g. sharing roadblocks and constraints with central team