E-Commerce Website Experience Director

at  Skechers Sarl

Reporting to the VP Digital marketing, this role’s mission is to manage and coordinate all key areas of our eCommerce website experience, across all European websites, with the goal of driving ecommerce sales growth and consumer engagement.
Key responsibility is being a team leader, coordinating work streams and priorities across content, CRO, operations, promotions, SEO, and merchandising, providing clear guidance and making sure the team operates efficiently.

This role sits within the Europe Digital Marketing, Growth & Engagement team and works closely with global communications, global digital innovation group (DIG), merchandising, and local country teams.

• Lead a team of managers and coordinators, who take care of content, CRO, operations, promotions, SEO, and merchandising, providing clear guidance and making sure the team operates efficiently
• Keep the team motivated, engaged, and aligned on key business priorities and company focus, as well as team values. Provide coaching and organize training as appropriate, to keep developing the team across both technical and soft skills.
• Partner and collaborate with the VP of Digital marketing to align the innovation roadmap, identify key opportunities, prioritize new capabilities/platforms, build business cases, and engage/align all relevant stakeholders at regional, local, and global level.
• Analyze business results and performance systematically, uncovering insights to identify optimization opportunities, benchmarking practices and new growth areas and capabilities.

JOB REQUIREMENTS

We are looking for an experienced eCommerce professional, with tangible experience gained preferably within the sportswear, fashion, or apparel industries, working within an international company or agency, managing multi-language websites, and with strong track record of results.

Personal skills:

• Flexibility to adapt to evolving business needs and priorities.
• Positive and pragmatic attitude to facing challenges. Solutions-oriented mindset. Creativity to unlock barriers and identify alternative options
• Pragmatic attitude, focusing on the areas the will bring the biggest value, and “move the needle”.
• Strong operational discipline and solid organizational skills, making sure the team stays focused on top priorities, provides timely input, keeps commitments, and follows up as needed.
• Be a team player. Good relationship building and negotiation skills, ability to collaborate cross-functionally and develop strong interpersonal working relationships

EDUCATIONS AND EXPERIENCE

• Bachelor’s or Master’s degree in Computer Science, Engineering, Business, Economy or relevant field
• Fluent in English with solid communication skills, in writing and oral
  (German, Spanish, French, Italian, Dutch, or other key European languages a plus)

Technical skills:

• At least 10 years of relevant proven work experience in eCommerce website experience and operations in a multi-country/multi-language environment.
• Solid knowledge of eCommerce platforms and technology (Salesforce Commerce Cloud proficiency an advantage) including personalization engines, payment gateways,
• Proficient in analyzing results, driving insights, and optimizing
• Proficient in gathering and structuring requirements and collaborating with product owners/agile teams to bring the right solution to live.
• Experience in managing multi-lingual websites a plus

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

This role sits within the Europe Digital Marketing, Growth & Engagement team and works closely with global communications, global digital innovation group (DIG), merchandising, and local country teams.

• Lead a team of managers and coordinators, who take care of content, CRO, operations, promotions, SEO, and merchandising, providing clear guidance and making sure the team operates efficiently
• Keep the team motivated, engaged, and aligned on key business priorities and company focus, as well as team values. Provide coaching and organize training as appropriate, to keep developing the team across both technical and soft skills.
• Partner and collaborate with the VP of Digital marketing to align the innovation roadmap, identify key opportunities, prioritize new capabilities/platforms, build business cases, and engage/align all relevant stakeholders at regional, local, and global level.
• Analyze business results and performance systematically, uncovering insights to identify optimization opportunities, benchmarking practices and new growth areas and capabilities