E-mail & CRM Campaigns Manager (SFMC)

at  Technogym

E-mail & CRM Campaigns Manager (SFMC)
Location:FC, IT
Function/Branch: Marketing
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
Technogym is looking for an experienced and passionate SFMC E-mail & CRM Campaign Specialist to add value in the CRM team for continuous evolvement of the consumer experience and drive a better CLTV. We’re looking for an amazing Senior Specialist, Email & CRM Campaigns to fill this role that will work together with the CRM team to develop, execute and optimize a range of marketing campaigns and strategic journey/trigger campaigns to drive revenue while providing a personalized user experience. This includes accelerating the execution of email and CRM campaigns to increase Technogym brand awareness & experience, increase conversions and grow and maintain our CRM/conversion/retention marketing efforts through our CRM ecosystem applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You are a CRM marketing professional (especially with email) and a “can do” attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including marketing, E-Commerce, IT, sales, product, etc.

Your Impact

• Use CRM and CDP platforms to create, test and deploy marketing e-mail campaigns, landing pages, SMS, push, etc. to drive conversions purchase (B2C & B2B).
• Code emails and handle campaign builds, image resizing and manipulation, content matrices, and strategy, independently to a large extent
• designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth.
• You will be coding highly dynamic mobile-first emails using scripting languages such as AMPscript (Marketing Cloud).
• Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e.g.: Zapier, GoToWebinar, Question Pro, ect)
• Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud)
• Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.
• Build and continually improve processes for campaign assets/copy from internal stakeholders.
• Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
• Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
• Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.
• Create data-driven email ad hoc campaigns and templates
• Code emails from scratch using Figma.
• Share CRM and business insights with other team members and internal stakeholders.

About You

• 5+ years professional CRM/marketing experience
• 5+ years with enterprise email systems such us Salesforce Marketing Cloud is mandatory
• Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience.
• Email coding HTML/CSS with an eye for exact replication of designs, including optimization through Litmus and Marketing Cloud
• Ability to measure the performances of email/CRM campaigns
• Email channel subject matter expertise, best practices.
• Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation
• Creative / design experience to identify issues with creative continuity and handle asset versioning
• SFMC: operations & product expertise (i.e. email platform, DEs, APIs, Journey Builder, Content Builder, etc.)
• Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs
• Bachelor’s degree or equivalent
• 3+ years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs
• 2+ years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules
• Strong background in developing media queries and mobile-specific coding
• Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus)
• Ability to write complex functionality in a scripting language such AMPscript
• Experience with email platform limitations and how to implement workarounds
• Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
• Knowledge of CAN-SPAM and email compliance
• Strong organizational, time-management, and problem-solving skills
• Ability and willingness to learn and work within a constantly changing environment with shifting priorities
• Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency.
• Proven experience in A/B and multivariate test design, execution, and analysis
• Good interpersonal skills that build trust, resulting in effective working relationships across the company.
• Proactive, self-starter who is excited to learn about and implement new types of marketing programs

Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

Please refer the Job description for details