Earn Operation and User Growth

at  Binance

REQUIREMENTS

• 3+ years of experience in product marketing, defi protocols, channel marketing, or user growth.
• Fluency in English.
• Deep understanding of CEE+EU markets and crypto trends.
• Based in time zone UTC +2 to UTC+4.
• Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner.
• Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
• Data-oriented with strong analytical skills and writing skills.

• This role is responsible for user growth and Earn and Loan volume growth in CEE, EU and the UK.
• Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in CEE, EU and the UK.
• Utilize local promotional and communication channels such as paidads, meetups to achieve goals.
• Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners.
• Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns.
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.