Ecommerce and Digital Manager.

at  Watch House Support Office

WatchHouse is a group of specialty coffee Houses located in iconic neighbourhoods across London, Bath and New York. We are dedicated to elevating the coffee experience through our “Modern Coffee” philosophy. We offer premium products in exceptional places with our passionate team to ensure each visit offers a unique guest experience. This commitment to quality and heartfelt hospitality, earned us the title of Europe’s Best Coffee Shop Chain at the 2024 European Coffee & Hospitality Awards.
We are looking for an experienced, collaborative and strategic Ecommerce & Digital Manager and to join WatchHouse.
In short: The Ecommerce & Digital Marketing Manager responsible for leading and growing WatchHouse’s online presence and sales. The role combines technical expertise and creativity to optimise our e-commerce channel, enhance digital customer experiences, and drive revenue growth. Combining strategic planning with hands-on execution, the ideal person will work well in a fast-paced environment and have experience working with senior stakeholders.
Directly reports to (Line Manager): Brand & Marketing Director.

KEY RESPONSIBILITIES:

• Lead day-to-day e-commerce operations, including website management (Shopify), digital marketing (Google Ads, Meta, SEO, affiliate), CRM, and customer acquisition.
• Collaborate with agency partners to develop and execute digital marketing campaigns (Google Ads, Meta, SEO, affiliate, app) that align with brand values and focus on driving traffic, conversions, and customer loyalty.
• Plan and execute CRM marketing campaigns and automations, focusing on lead nurturing and engagement with existing customers.
• Oversee the WatchHouse app to ensure optimal design, functionality, and performance.
• Manage and optimise customer data, including segmentation and targeting strategies.
• Implement SEO strategies and manage affiliate marketing programs to increase visibility and revenue.
• Coordinate third-party agencies and partners, such as developers and performance marketing teams, ensuring effective collaboration and outcomes.
• Identify and adopt new tools and technologies to enhance efficiency and improve the customer experience.
• Analyse data to provide actionable insights, identify trends, and report on key metrics.

KEY TO THIS ROLE:

• Proven success (4+ years) in e-commerce and digital marketing.
• A passion for luxury e-commerce and showcasing brands in a digital environment.
• Experience within CRM and an understanding of marketing automation.
• Hands-on experience with Shopify, Google Analytics, Recharge and Klaviyo preferred.
• A solid understanding of tech stacks, platforms and integrations.
• A collaborative approach - this role will be working with multiple key stakeholders:
• Marketing and creative agencies
• Tech stack and digital platform partners
• Marketing, coffee and food teams.
• Strong analytical, communication, and project management skills.
  Working at WatchHouse.
  WatchHouse was born from a passion to do better. Diligence and attention to detail are paramount to what we do, we focus on the detail. We strive for perfection. We really care.
  We are a people-first business, curious and interested in those around us. We treat everyone with respect. We pride ourselves on creating an environment where diversity is celebrated, equality is insisted and inclusion expected.
  A company where we believe in having the right person in the role; personality and individuality at the top of the list of what we are looking for in applications and throughout our hiring process.
  We also know that everyone is different, and we value and respect diversity, standing up for equality and standing against any form of discrimination.
  Decisions about and the treatment of people at work should be based on the individual’s abilities, skills, performance and behaviour- these should be assessed against the WatchHouse job description requirements for each individual role.
  We are always patient and considerate towards others. Encouraging, approachable and communicating brilliantly. We strive to be the best we can be, by giving and receiving regular and honest feedback in a professional manner.
  We plan ahead, prioritise and are mindful and respect the time of others. We complete every task to the best of our ability. Always happy to ask for help, work in cohesion with other people/departments and share successes.
  We work to make WatchHouse an environment of trust and comradery, where others are inspired to play their part in working effectively together. Building strong relationships with others and demonstrating positive energy. We recognise and value the contribution of others across the business, working together to deliver the Modern Coffee experience to each and every person touched by our business.
  Our four core values - passion, can-do, diligence and empathy - are what makes WatchHouse who we are. Our decisions are made based on these principles. To grow and succeed at WatchHouse, it is imperative that these values also resonate strongly with you and can drive your ambition in the same way they do ours.
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