eCommerce Content & Data Manager

at  Beiersdorf UK Ltd

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin & Elastoplast. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
To be the best skincare company in the world we must build a world class eCommerce organisation. The role of the eCommerce Content & Data Manager will be pivotal as we get to work on our bold ambition to double our digital sales by 2027.

• Drive best in class execution of Beiersdorf brands online, across Pure Play and Omnichannel retailers by owning all areas of digital content / the PDP – SEO product text, mobile imagery, videos, etc in collaboration with agency partners.
• Redefine standards of excellence in conjunction with regional and global teams and then, drive follow through and adherence with local teams – primarily, brand marketing. Create a playbook for digital shelf / content excellence.
• Work closely with brand managers to ensure we have eCommerce optimized and suitable content for all existing and new product launches. Collaborate to get what is required OTIF and create / maintain a single source of truth document for eCommerce content.
• Manage a range of agency relationships with clear expectations – content agencies, Brandbank, Profitero and indirectly, Bazaar Voice.
• Negotiate annual contract with Brandbank to ensure it continues to represent good value for Beiersdorf and meets our requirements.
• Develop a working understanding of key systems and tools e.g. PIM/DAM, Brandbank and how they interact with each other to be able to resolve content issues that arise by identifying the root cause.
• Adopt a Test & Learn mindset – e.g. A/B tests – to achieve continuous improvements through the discovery of new optimizations that can be made to drive sales.
• Lead the monitoring, tracking and communication of Digital Shelf metrics (Profitero). Seek improvements to all metrics and engage key stakeholders.
• Monitor Digital Shelf KPIs daily/weekly and share issues with appropriate cross-functional teams for resolution. Provide monthly KPI reporting.
• From time to time, intervene directly with retailers to secure the content optimizations you are seeking.
• Measure the impact of interventions on sales and other digital shelf metrics and make data-led recommendations for the future.
• Maintain an active awareness of industry trends and best practices, bringing them to the business and retailers. Create and maintain internal playbook with key learnings.
• Become the go-to person locally and for the European Region for all matters relating to eCommerce content & digital shelf.
• Leverage existing and new data sources to support eCommerce growth plans and to guide the eCommerce team