eCommerce Digital Marketing Associate (one year contract)

at  Natures Path Foods

EDUCATION/EXPERIENCE:

• Undergraduate degree, preferably with a Marketing or Business background
• Clear expertise understanding of the key tenets of eCommerce and digital merchandising
• Strong quantitative and analytical skills and demonstrated ability to lead a scaled business- including financial foresight with areas like profit and revenue drivers
• Record of delivering e-Com growth, including 3-5 years of e-Com experience
• Proficient understanding of Shopify e-commerce
• Experience with CPG brands.
• Experience leading campaigns and new initiatives on Shopify
• Working collaborative to support new product launch campaigns on digital platforms
• Experience with 3rd party apps including Shopify, Klayvio, Recharge, Google Analytics, GA4, HotJar, Asana and Salsify.
• Experience in working collaboratively with cross department to educate, influence and successfully launch digital and omni-channel programs
• Strong skills in strategy and planning, merchandising, and digital marketing
• Ability to translate internal vision to the online channel and execute strategies that lead the company consistently towards that vision
• Must have a customer-centric perspective, passion for owning and driving a business end-to-end, willingness to innovate in response to market conditions and trends, and not be afraid to take risk.
  This role is a one year contract opportunity, remote within Canada, and will offer a salary between $87,600 - $116,800. Thank you for your interest in Natures Path!

• Support in leading the DTC Canada and Wholesale business model including digital sales, newsletter sales and social shopping
• Provide topline weekly business insights and recurring monthly sales and KPI performance reviews
• Work with team to leverage key selling trends and drive quick action to help improve results
• Lead newsletter strategy execution in Klaviyo to meet sales and other established KPIs including list growth, open rate, etc.
• Lead on site sampling strategy, forecasting, execution, and analysis, focusing on driving cost effective sample to full size conversion
• Continuously analyze site performance and customer behavior data in Google Analytics, GA4, Shopify and other platforms to identify opportunities for improvement, implementing data-driven optimizations and enhancements
• Take lead in website content and recommending additional enhancements to improve data available for future learnings as well as customer experience
• Maintain visibility of SEO reports and align with actions to resolve errors