Ecommerce Director UK

at  Haypp Group

HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.
Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 200 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.

THE ROLE

We are looking for an Ecommerce Director with a strong mandate who can bring the UK branch to the next level of expansion. You will play a significant part in boosting our current operations in UK by developing a modern and effective ecommerce organisation across the market. You will own the overall P&L and end-to-end responsibility for digital strategies and operations in the UK markey, building strategic partnerships and working with the rest of the HQ team in Stockholm, Sweden facilitating an e-com omnichannel approach.
This is a hands-on role that requires someone who is equally operational and strategic, able to fluidly navigate the sales and marketing of a strong e-com omnichannel brand, and who has an innate appreciation for consumers, consumer behaviour and the ability to build a brand across a relatively new and highly regulated market.

CORE RESPONSIBILITIES INCLUDE:

Defining and implementing a clear, future proof strategy for growing the customer base and overall business.

• Full mandate for the overall company results in the UK
• Own an annual budget, with responsibility for P&L:
• Meet or exceed the budgeted net sales, EBIT and cash flow targets annually
• General expense management of the local subsidiary
• Planning and executing local branding, PR, and marketing activities, in close cooperation with HQ’s central teams
• Collaborating with various HQ’s departments (e.g., accounting, legal, marketing, logistics, payments, reporting) in securing an efficient operation and a high customer/consumer service level
• Continuously reporting progress against set targets, and sales and cost estimates according to company schedule
• Continuously analysing performance data, e.g., customer feedback, marketing ROI, sales volume development, etc.