eCommerce Manager

at  FWD

ECOMMERCE MANAGER. LONDON OFFICE 2 DAYS PER WEEK / HYBRID. UP TO £45,000.

We think how you feel about your skin matters most. 47 Skin is the first skin care brand based on skin positivity. Our founder, Nic, battled acne for years, before he found a unique formula that worked. He wanted to share this discovery with the world and make others feel great about their skin, and so 47 Skin was born. We want to help you get where you want to be with products that work, and also help you feel confident and beautiful, every step of the way.
Due to continued year on year growth and significant investment in the Brand positioning and route to market, 47SKIN is now embarking on a clear product and target audience strategy that will help create more amazing products, engaging content / stories that resonate with this audience and generate high lifetime value. Finally, a number of new roles across the business have been created to help expedite growth, this being one of them.

KNOWLEDGE/EXPERIENCE

• Previous recent experience working in an ecommerce or agency environment at Manager level with demonstrated success in the role(s)
• Good analytical skills to support data-led decision making
• Excellent stakeholder management and presentation skills.
• A firm grasp on supporting technologies & ecommerce fundamentals.
• Hands on experience with Shopify, Google Suite (Sheets, Looker, GA, GTM), Excel (Advanced) and TikTok Shop. SQL (Intermediate – know how to do a join), Python (Knowledge of Pandas), Shopify, Algolia, Tableau Dashboard (dashboard creation)
• Experience of being able to juggle multiple products / brands, multiple tasks, can work to a plan and work in a fast-paced environment
• Experience working in a scaled omnichannel environment, operating in multiple geographical markets
• Proactive and committed to meeting new challenges with a positive attitude.
• Strong time-management skills; able to prioritise tasks & change direction with agility.
• Excellent communication skills: experience of working with different cultures and the challenges this can bring.
  Please apply to our retained Search Partner, Forward Thinking Recruitment Ltd for immediate consideration and a confidential discussion. All third party (Recruitment agency) / direct candidate introductions will be forwarded to Forward Thinking Recruitment for review. Final shortlisting is taking place wb 12th August, Interviews with 47 SKIN will follow the same week/week after

ABOUT THE ROLE:

Reporting to our Commercial Director, as eCommerce Manager you’ll be responsible for driving sales across 47 Skin’s global eCommerce business and direct to consumer digital channels. Enhancing our online presence to overhaul the customer experience and grow long term sales in line with ambitious but achievable goals. You’ll collaborate across the business to deliver optimal ways of working, resulting in a best-in-class digital experience and profitable commercial results.

MAIN RESPONSIBILITIES

• Monitoring key site KPIs: GP (Gross Profit), CVR, Bounce Rate, AOV, Exit Rates, Traffic, etc…
• Using analytics to understand the customer journey and come up with initiatives to improve sales.
• Visual merchandising, updating the visual merchandising based on sales trends and macro trends along with exploring further the possibilities of the tool.
• Working alongside the wider team to adapt the trading plan globally and locally and making to deliver on targets and grow sales in our key regions.
• Forecast sales and orders along with the Commercial Director and report on achievement to support warehouse operations.
• Communicate with the wider Commercial team on sales performance and channel performance to help optimize performance and budget efficiency.
• Create discount list (pricing uploads) according to the trade plan taking in count our stock position and key areas of focus.
• Create, implement and report on A/B & MVT tests alongside the web team.
• Lead and manage development agency to support on key website projects.
• Use Shopify to update the relevant collection pages and tag products accordingly to update VM rules.
• Create and plan newsletters according to the trading plan and objectives.
• Enable data across the business through Tableau BI Tools and other relevant platforms (Looker, Supermetrics, Google Sheets, Excel etc…) to move towards a self-service data organization.
• Drive the transition of the business towards a new data server.
• Develop a better understanding of our audience through customer insights.
• Review and implement tags where needed via GTM (Google Tag Manager).
• Answer ad hoc requests coming through from multiple stakeholders in a timely manner.
• Explore new tools to drive better insights around CRO / Customer Insights / Market Insights