eCommerce Optimisation Manager

at  Wild Nutrition

This is an exciting opportunity to learn first hand how to identify opportunities for growth and implement them. Working closely with our Digital Product Manager, you will look after the day-to-day optimisation of the website sales funnel and customer journey. Following CRO and UX best practices, the eCommerce Manager will play a key role in maximising revenue and the customer experience, ensuring the site is well maintained and products are well merchandised. Working in tandem with cross-functional teams such as Growth, Brand & Marketing, Customer Care & Nutrition you will utilise your knowledge in eCommerce to make data-driven decisions to support improvements to the website customer journey.

What you’ll be doing:

• Monitor and analyse user behaviour through tools like GA4 & heatmaps, and session recording to identify conversion bottlenecks and opportunities for improvement.
• Utilise data and analytics to identify trends and insights, to enhance performance (CVR and items per order) and report on effectiveness by tracking core metrics - product & website data (sales funnel, journey analysis etc).
• Support the Digital Product Manager with the rollout of the eCommerce development & CRO optimisation roadmap.
• Day-to-day management of the website using Shopify and the associated apps, partnering with the wider DTC and Marketing teams to monitor and update products, content, search and merchandising, as well as troubleshooting bugs.
• Work with wider DTC and Brand & Creative teams to create and maintain a data-driven trading and campaign calendar, ensuring consistency across all channels.
• New and existing product set-up and launches, including content & image asset management and metadata attribution.
• Support with creation and rollout of marketing campaigns on the website.
• Support the delivery of a world-class customer experience by collaborating with the Customer Care team to resolve website queries and ensure a timely resolution.
• Work closely with the Growth team to create and execute SEO strategy to increase brand and product organic search volumes.
• Understand the ecosystem in which we operate and proactively share opportunities and challenges (e.g. competitor, industry and marketing landscape).
• Provide day-to-day administration support where required.

REQUIREMENTS

• Experience working in eCommerce in a fast-paced environment.
• An understanding of commercial drivers and an ability to utilise data to make informed decisions to drive performance.
• Experience with the Shopify ecosystem.
• Familiar with a range of web analytics and tools (GA4, Hotjar, A/B testing).
• Ability to analyse multiple data sources and draw out key trends and highlights.
• Good understanding of UX.
• Excellent attention to detail.
• Proactive and problem-solving attitude, with the ability to ideate and execute.
• Data-driven mindset and strong with content management and website merchandising.
• Excellent communication and organisational skills, along with a customer-first approach.
• Ability to work independently and as part of a team.
• Results-oriented with the desire to learn and grow.
• An understanding of SEO best practices and implementation.
• Proficient in Google Suite and Microsoft Excel.

ABOUT US:

“The supplement industry just wasn’t where it needed to be, I knew it could and should be better.” In 2010, women’s nutritional health expert Henrietta Norton BSc Dip NT took the leap, resigning her role formulating for healthcare giants in favour of a natural path. With 17 years’ experience running women’s health clinics - and her own experience of overcoming Endometriosis, chronicled in her bestselling book - Henrietta has since devoted her professional life to Food-Grown® formulations. Today, she and husband Charlie Norton, co-founders of Wild Nutrition, are disrupting the £300bn supplement industry with their global Food-Grown® movement.
As a brand we have been awarded one of the UK’s Best Workplaces for Women 2022 and UK’s Best Workplaces for Wellbeing 2023 alongside being recognised as a Coolbrand®. It is not just our brand that is highly respected, but our products too, with award winning supplements changing the life of 10,000s women every month.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

• Monitor and analyse user behaviour through tools like GA4 & heatmaps, and session recording to identify conversion bottlenecks and opportunities for improvement.
• Utilise data and analytics to identify trends and insights, to enhance performance (CVR and items per order) and report on effectiveness by tracking core metrics - product & website data (sales funnel, journey analysis etc).
• Support the Digital Product Manager with the rollout of the eCommerce development & CRO optimisation roadmap.
• Day-to-day management of the website using Shopify and the associated apps, partnering with the wider DTC and Marketing teams to monitor and update products, content, search and merchandising, as well as troubleshooting bugs.
• Work with wider DTC and Brand & Creative teams to create and maintain a data-driven trading and campaign calendar, ensuring consistency across all channels.
• New and existing product set-up and launches, including content & image asset management and metadata attribution.
• Support with creation and rollout of marketing campaigns on the website.
• Support the delivery of a world-class customer experience by collaborating with the Customer Care team to resolve website queries and ensure a timely resolution.
• Work closely with the Growth team to create and execute SEO strategy to increase brand and product organic search volumes.
• Understand the ecosystem in which we operate and proactively share opportunities and challenges (e.g. competitor, industry and marketing landscape).
• Provide day-to-day administration support where required