eCommerce Senior Executive

at  WECRUIT PTE LTD

STRATEGY DEVELOPMENT:

• Collaborate closely with the Commercial Manager to formulate and oversee the online retail strategy for Singapore and potential new markets in Asia Pacific, leveraging all channels to drive business growth.
• Assist in developing and executing comprehensive brand and product marketing strategies that align with business goals, focusing on maximizing revenue and customer engagement throughout the customer journey.
• Plan, implement, and refine strategies aimed at attracting and retaining online customers, including customer engagement initiatives, enhancing the eStore’s customer journey, and creating compelling content to improve conversion rates.
• Conceptualize and craft engaging content, including copywriting, for organic and paid acquisition channels such as digital advertisements and email campaigns.
• Coordinate with cross-functional teams to ensure seamless execution of brand, marketing, and eCommerce initiatives.
• Establish and manage partnerships with Key Opinion Leaders (KOLs), media outlets, brands, and other stakeholders, overseeing partnerships from inception to execution.
• Generate monthly reports analyzing brand and competitor performance, providing actionable insights and identifying growth opportunities.
• Stay updated on industry trends and developments to ensure content remains current, relevant, and innovative.

JOB REQUIREMENTS:

• Bachelor’s degree or diploma in Business, Marketing, or a related field.
• Minimum of 3 years of experience, preferably in the FMCG or beauty industry.
• Proven track record in managing eCommerce platforms such as Shopee, Lazada, and proprietary eStores to drive revenue growth.
• Familiarity with Shopify for eStore management is advantageous.
• Detail-oriented with strong organizational skills.
• Results-driven, resourceful, and capable of working independently or collaboratively in a fast-paced environment.
• Strong aesthetic sense, with basic skills in Adobe Illustrator or similar image-editing software preferred.
• Familiarity with social media platforms, paid media tools, and digital analytics tools (e.g., Google Analytics) is a plus.
  We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
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Please refer the Job description for details