Ecommerce Visual Merchandising Coordinator

at  Reformation

WHO WE ARE:

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We’re #2.
Here at Ref, we put people first. We know that you can’t innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.

• Maintain strong visual merchandising across Reformation.com to bring the brand to life and represent the full product assortment
• Manage the featured merchandise and product highlights in key categories to accomplish strategic category growth targets
• Support the maintenance of curated site edits around relevant shopping interests and visual filters that support product priorities and aid the customer shopping journey
• Utilize both data and creative insights to create a seamless and compelling customer experience
• Define the items in a given category by utilizing product attribution, and execute against it with categorization rules
• Utilize data and develop insights to improve and optimize merchandising across the site
• Analyze sales and site metrics to identify opportunities for increasing revenue, page views, and conversion
• Demonstrate a strong understanding of Ecom KPIs and product performance: Revenue, conversion, AOV, SKU count, top performers, and inventory depth
• Analyze CLP and product performance and draw customer and behavioral insights to drive engagement and share learnings with cross-functional teams with a focus on improvement and change recommendations
• Perform analysis of go-live performance, share findings with cross-functional teams, and update visual merchandising accordingly
• Collaborate with cross-functional partners
• Support the feedback loop on product and category performance with Merchandising and Product Operations
• Partner with the Paid Marketing and Lifecycle teams to ensure products featured on ad campaigns and marketing emails are effectively merchandised
• Partner with the Brand Marketing team to identify merchandising opportunities to support key product initiatives based on customer demand