Educake- Events Marketing Executive (Hybrid working from Oxford UK)

at  Twinkl

YOUR RESPONSIBILITIES WILL INCLUDE:

• Planning: develop and execute comprehensive marketing strategies to promote company events, aligning with overall marketing objectives and business goals.
• Coordination: collaborate closely with the events team to understand event goals, target audience and logistics, while also planning marketing to ensure messaging, branding, and promotional efforts are aligned.
• Social media: creating engaging content to promote events, drive attendance, and generate excitement among our target audience.
• Content creation: create compelling marketing collateral to effectively communicate event details and value proposition. Collateral to include: printed materials; webpages; email campaigns; social posts.
• Provide marketing support during event execution, including on-site branding, social media coverage, and post-event follow-up to ensure a post-event engagement.
• Ensuring all leads are updated following an event. Research into potential opportunities for follow-up - sharing information as required with Account Management team.
• Performance tracking and reporting: monitor and analyse the performance of event marketing campaigns and channels, leveraging data insights to optimise strategies and achieve maximum ROI.
• Reporting on event ROI monthly, with 6-month, 12-month and 18-month review of past events.
• Taking part in the post-event review, including using data to identify ways to improve event communications and promotion
• Ownership of marketing tools for events eg. virtual platforms, CVent, Whova, Gov.net

SKILLS YOU’LL NEED FOR THIS ROLE:

• Experience in marketing, preferably within the education sector
• Experience or interest in working in events
• Strong understanding of social media platforms and digital marketing
• Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and external partners.
• Excellent time management and prioritisation skills to handle projects with short and long lead times
• Good eye for detail, excellent written English and proven writing ability
• Excellent verbal communicator - able to empathise with teachers (customers and non-customers)
• Comfortable working with data
• Happy working as part of a busy collaborative team, and occasionally being asked to pick up other related marketing/event tasks
• Ability to work as a team to plan and execute a range of live, virtual and hybrid events.
• Capable of managing assigned events under limited supervision; able to use initiative and problem solve.
• IT literate and confident with Microsoft Office, Mailchimp, Canva