Email Marketing and Sales Coordinator

at  Daily Hive

WHO ARE WE?

ZoomerMedia is a leader in TV, radio, print, and digital content. We’re passionate about connecting and inspiring our audience by delivering high-quality content that resonates with our diverse audience.
We celebrate the experience and enthusiasm of our team while constantly pushing boundaries to redefine the Canadian media landscape. With a robust portfolio spanning television, radio, print, and digital platforms, we’re dedicated to creating impactful media experiences that connect, inspire, and entertain.
If you thrive in a dynamic environment that values innovation, collaboration, and growth, ZoomerMedia is the place to be. Be part of our vibrant team and help shape the future of media in Canada.
We are looking for an eager self-starter to join us as an Email Marketing & Sales Coordinator. If you are looking for a challenging and exciting new opportunity; this might be the right fit for you!

SOFT SKILLS:

• Highly organized and detail-oriented, with a strong ability to prioritize tasks.
• Comfortable working in a highly fast-paced and deadline-oriented environment.
• Able to work both independently and collaboratively as part of a team.
• Excellent verbal and written communication skills to effectively liaise with cross-functional teams.
• Proactive problem solver who anticipates potential project roadblocks.
• Strong stress management skills, with the ability to remain calm and focused under pressure.
• High emotional intelligence, with the ability to interact effectively with diverse personalities.
• Flexible with the proven ability to easily adapt to rapidly changing market conditions and technology trends.

• Oversee day-to-day email marketing activities including campaign setup, scheduling, testing, and deployment.
• Troubleshoot and fix any problems during email campaign setup, scheduling, testing, and deployment.
• Collaborate with cross-functional teams, including graphic designers, copywriters, and sales representatives to ensure campaign deliverables are executed according to client’s requests and delivered on time.
• Monitor and organize email bookings in Sponsy to ensure ad units are booked and executed accordingly
• Create and manage email marketing calendars, ensuring timely delivery of newsletters and promotional campaigns.
• Manage subscriber lists and segmentations, ensuring accurate and up-to-date data.
• Track and analyze advertising performance metrics, such as click-through rates, open rates, conversion rates, and return on ad spend (ROAS), providing insights and recommendations for improvement.
• Ensure emails comply with CASL and email best practices.
• Setting up display and video campaigns in Google Ad Manager 360 or Teads
• Monitor industry trends and best practices to identify opportunities for innovation and optimization.
• Train and understand the roles of the other teams within marketing operations or sales and assist when necessary.
• We are a hybrid working environment where you are required to be in the office on Tuesdays, Wednesdays and Thursdays at our downtown Toronto office located in Liberty Village.