Email Marketing Executive

at  Joseph Joseph

At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide as well as our rapidly growing ecommerce channel.
Joseph Joseph’s business has historically been built on supplying products to retailers both bricks and mortar and ecommerce. The JosephJoseph.com platform has been building and we now have an ambitious and aggressive growth plan to expand our D2C Operations globally within the next 5 years.
We are looking for an enthusiastic Email Marketing Executive to join the team. Already operating across 6 global sites, this is an exciting time to join the Ecommerce team as we build the key foundations for growth. We require an enthusiastic individual with a genuine willingness and eagerness to learn and support the various functions of the team.

WHAT WE NEED FROM YOU:

• At least 1 years’ experience in an email marketing role.
• Have managed an email platform previously (e.g. Ometria, Klaviyo, Emarsys, MailChimp) in an ecommerce environment. (Ometria experience an advantage, but not required)
• Have an analytical mindset and the ability to provide insight into performance, using this to make informed decisions.
• Exceptional attention to detail, ability to spot and correct errors, and ability to thoroughly and comprehensively test links, stock levels and regional variances for every email that gets sent out.
• Some knowledge of customer segmentation would be beneficial, but not required.
• Some knowledge of editing HTML would be an advantage, but not required.

• Manage the day-to-day running of Joseph Joseph’s Email Marketing strategy.
• Responsible for managing both broadcast and automated email campaigns via our ESP Ometria, whilst identifying opportunities to optimise performance.
• This includes the planning, briefing, building, reviewing, testing and scheduling of all emails.
• Monitor our customer database and ensure we are GDPR compliant.
• Improve retention rates and help convert leads into customers.
• Create CRM customer lists for ad-hoc and automated campaigns and digital marketing.
• Work closely with the Email & CRM Manager on defining and executing the email marketing roadmap to deliver objectives.
• Work closely with Ometria to understand best practises and find opportunities for improvement.
• Ideate and execute A/B tests for broadcast and automated emails. Continually monitor and track performance, report on findings and use to improve future campaigns.
• Report on channel performance, using Google Analytics (GA4) and Ometria, for trade.
• Work closely with the Ecommerce, Creative and Brand teams to ensure email supports business priorities while driving key KPIs.
• Assist with the set-up, testing and implementation of website sign-up units (pop ups) to grow our customer database.
• Work on growing our SMS marketing channel, including planning, scheduling and reporting.