Email Marketing Executive - Thorne

at  Stoneacre

DO WE HAVE YOUR INTEREST…?

Here at Stoneacre we are committed to creating a diverse and inclusive workplace. It is our ambition to make Stoneacre the best place to work because we recognise that it is our people who make Stoneacre a success. So, what is in it for you?

• Industry-leading competitive salary
• A flexible approach to working patterns – hybrid working available
• A range of training and development programmes
• Industry-leading career progression opportunities
• Contributory workplace pension scheme
• Uniform provided
• Long service reward
• Customer introduced reward
• Employee discounts
• Access to discounts on retailers, restaurants, holidays and much more
• Wellness programme
• Free on-site parking

ABOUT THE ROLE…

We are excited to be recruiting for an Email Marketing Executive. This is an unrivalled opportunity to join one of the UK’s fastest growing motor groups.
As an Email Marketing Executive, you will report to our Email Marketing Manager, based primarily at Stoneacre’s Head Office in Thorne, Doncaster - with hybrid working.
You will join a friendly and striving, in-house team comprising a wide range of Digital Marketing areas including; Email Marketing, Social Media, Copywriting, SEO and Reputation Management, all whilst contributing towards making Stoneacre the Number One Motor Group.

You will be responsible for developing, executing, and optimising email marketing campaigns to drive customer engagement, increase leads, and enhance brand loyalty. The ideal candidate will have a strong understanding of email marketing best practices, experience with email marketing platforms, and the ability to analyse campaign performance data to inform future strategies.

• Manage and monitor ongoing email campaigns
• Create engaging email templates and campaigns/journeys as per given briefs
• Create compelling email content that aligns with brand messaging and marketing goals
• Implement A/B testing strategies to optimise subject lines, content, and CTAs for better engagement
• Strategically plan and develop communication journeys (email and/or SMS)
• Collaborate with the wider Digital Marketing team to ensure cohesion across other marketing channels per campaign
• Monitor, report, and analyse email campaign performance metrics such as open rates, click-through rates etc, while providing insights and recommendations to enhance performance and achieve KPIs
• Frequently handle and manage data for use within campaigns and assist with maintaining a healthy database
• Build and manage email lists with audience segmentation for targeted communications
• Ensure all emails follow industry policies and best practices, including GDPR compliance
• Develop new ideas for campaigns/journeys
• Stay up to date on industry trends, competitor activities, and emerging email marketing tools and technologie