Email Marketing Manager

at  Maximus Health Inc

POSITION IS REMOTE

Maximus (https://www.maximustribe.com/) is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.
Tens of thousands of men have trusted Maximus with hormone optimization. The company boasts an active community with 7,000 members that are eager to participate in all sorts of initiatives. The blog attracts over 10,000 readers per month, our newsletter is read by over 120,000 people each week, and our YouTube channel has over 5,000 subscribers.
Maximus is seeking an Email Marketing Manager to lead our email marketing efforts. This individual will be responsible for shaping how we communicate with our customers through email, ensuring that every message delivers value and builds trust in our brand. The ideal candidate will have a deep curiosity about health and how people make personal health decisions. You will be responsible for driving engagement, conversion, retention, and upselling through thoughtful and strategic email campaigns. This role reports to the Head of Marketing, who will provide hands-on management and support your career growth.
Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

• Develop and Execute Email Marketing Strategies: Own the email marketing strategy and execution from end to end, ensuring every communication is on-brand, valuable, and drives the desired customer actions. You will focus on driving lead-to-customer conversion rates, customer engagement, retention, and LTV growth.
• Improve Automated Product Communications: Lead the development and optimization of automated communications related to the product experience, including lab testing notifications, product updates, and communication with doctors. Ensure these touchpoints are clear, helpful, and contribute to a seamless user experience.
• Drive Conversion and Upselling: Develop and execute campaigns that move leads through the funnel and encourage customers to adopt multiple protocols. Increase the number of protocols per customer and upsell existing customers to higher-tier plans.
• Lifecycle Marketing: Build and manage lifecycle marketing programs to activate, engage, and retain customers. Implement and optimize email, in-app messaging, and push notification strategies to nurture customers throughout their journey.
• Collaboration and Strategy: Work closely with cross-functional teams, including Customer Experience, Product, and Operations, to align on customer lifecycle initiatives. Contribute to the ideation and implementation of omnichannel nurture strategies, ensuring a cohesive and effective customer journey.