Email Marketing Manager | Ruby Labs

at  Ruby Labs

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on email marketing experience, particularly within B2C subscription companies.
• Proficiency with email marketing platforms such as Customer.io, OneSignal, or similar tools.
• Basic HTML skills for designing and modifying email templates.
• Strong ability to analyze campaign performance and derive actionable insights.
• Experience with A/B testing and data-driven optimization.
• Excellent written and verbal communication skills for stakeholder collaboration and clear reporting.
• Understanding of email marketing regulations and best practices, including GDPR and CAN-SPAM compliance.

ABOUT THE ROLE

We are seeking an experienced Email Marketing Manager with a strong background in B2C subscription companies. The ideal candidate will drive growth through effective email marketing strategies, focusing on user acquisition, engagement, and retention.

RESPONSIBILITIES

• Develop and Implement Email Marketing Strategies:
• Create and execute comprehensive email campaigns targeting user acquisition, engagement, and retention.
• Optimize email content, design, and targeting to maximize performance and conversions.
• Analyze and Report on Campaign Performance:
• Monitor and analyze email campaign metrics, providing actionable insights to improve performance.
• Conduct A/B testing to continually optimize email content and strategies for better engagement and conversion rates.
• Segmentation and Personalization:
• Develop and manage audience segmentation strategies to deliver personalized email content that resonates with specific user segments.
• Utilize user data to tailor email campaigns and increase relevance and effectiveness.
• Collaboration with Cross-Functional Teams:
• Work closely with product, marketing, and analytics teams to align email strategies with overall business goals.
• Coordinate with design and content teams to ensure cohesive and compelling email messaging.
• Compliance and Best Practices:
• Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and industry best practices.
• Stay updated on the latest trends, technologies, and best practices in email marketing to maintain a competitive edge.
• Email Template Design:
• Utilize basic HTML skills to design, modify, and enhance email templates, ensuring they are visually appealing and optimized for various devices and email clients.
• Performance Tracking and Optimization:
• Track key performance indicators (KPIs) for email marketing efforts, including open rates, click-through rates, and conversion rates.
• Make data-driven decisions to adjust strategies and improve overall email marketing performance.
• Customer Relationship Management (CRM):
• Manage and maintain the email marketing database, ensuring data accuracy and cleanliness.
• Leverage CRM tools to enhance customer engagement and lifecycle management.