Email Marketing Manager

at  Thermo Fisher Scientific

REQUIREMENTS:

• 6+ year experience in marketing
• Demonstrated experience in developing “drip” / automated campaigns
• Demonstrated experience in developing Account Based Marketing strategies
• Demonstrated expertise in creating and implementing effective email marketing campaigns
• Flawless attention to detail and ability to deliver error-free communications
• Strong analytical skills with the ability to use data to inform decision-making
• Excellent written and verbal communication skills
• Motivated and goal-oriented, with the ability to succeed in a fast-paced and time-sensitive atmosphere.
  If you are a highly motivated individual with a passion for email marketing, we want to hear from you! This is an excellent opportunity to join a leading company and make a significant impact in the field of marketing.
  Thermo Fisher Scientific Inc. is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workplace. Reasonable accommodations will be provided for applicants with disabilities during the recruitment process

• Lead Market Development Managers in developing comprehensive content strategies for B2B and B2C email campaigns, ensuring alignment with business goals and brand guidelines.
• Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates.
• Monitor project performance and make data-driven recommendations for improvements
• Lead audience innovation project helping advance our targeting strategies in Adobe Experience Platform Support Divisions Account Based Marketing initiatives including building segmentation & guiding communication
• Maintain relevant documentation throughout the project lifecycle including documenting segmentation, the content journey and optimizations made while active.
• Develop training material for market development managers on email best practices including guides, workshops and video recordings
• Collaborate with email operations team to prioritize and assign projects each sprint
• Stay up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
• Collaborate with Email Analyst to provide regular reporting and analysis on campaign performance metrics to stakeholders, highlighting key findings and suggesting areas for optimization.