Email Marketing Manager
at Thermo Fisher Scientific
Waltham, MA 02451, USA -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 13 Nov, 2024 | Not Specified | 16 Aug, 2024 | 6 year(s) or above | Communication Skills,Analytical Skills,Decision Making,Email Marketing,Disabilities | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
REQUIREMENTS:
- 6+ year experience in marketing
- Demonstrated experience in developing “drip” / automated campaigns
- Demonstrated experience in developing Account Based Marketing strategies
- Demonstrated expertise in creating and implementing effective email marketing campaigns
- Flawless attention to detail and ability to deliver error-free communications
- Strong analytical skills with the ability to use data to inform decision-making
- Excellent written and verbal communication skills
- Motivated and goal-oriented, with the ability to succeed in a fast-paced and time-sensitive atmosphere.
If you are a highly motivated individual with a passion for email marketing, we want to hear from you! This is an excellent opportunity to join a leading company and make a significant impact in the field of marketing.
Thermo Fisher Scientific Inc. is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workplace. Reasonable accommodations will be provided for applicants with disabilities during the recruitment process
Responsibilities:
- Lead Market Development Managers in developing comprehensive content strategies for B2B and B2C email campaigns, ensuring alignment with business goals and brand guidelines.
- Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates.
- Monitor project performance and make data-driven recommendations for improvements
- Lead audience innovation project helping advance our targeting strategies in Adobe Experience Platform Support Divisions Account Based Marketing initiatives including building segmentation & guiding communication
- Maintain relevant documentation throughout the project lifecycle including documenting segmentation, the content journey and optimizations made while active.
- Develop training material for market development managers on email best practices including guides, workshops and video recordings
- Collaborate with email operations team to prioritize and assign projects each sprint
- Stay up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
- Collaborate with Email Analyst to provide regular reporting and analysis on campaign performance metrics to stakeholders, highlighting key findings and suggesting areas for optimization.
REQUIREMENT SUMMARY
Min:6.0Max:11.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Waltham, MA 02451, USA